魏建军承认海报抄袭

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, publicly apologized for the alleged plagiarism of a promotional poster for the WEY brand V9X, which closely resembles a previous advertisement for the Land Rover Range Rover Sport, acknowledging the issue and committing to take full legal and financial responsibility [1][3][6]. Group 1: Incident Overview - The WEY brand officially announced the launch of the V9X flagship model on March 5, 2023, with Wei Jianjun as the spokesperson. The promotional poster was quickly criticized by netizens for its similarities to Land Rover's advertising, leading to a significant online discussion [6]. - Wei Jianjun admitted the poster was indeed plagiarized and expressed a commitment to prevent such incidents in the future, emphasizing the importance of originality in the company's work [3][6]. Group 2: Sales and Production Data - In February 2023, Great Wall Motors reported total sales of 72,594 units, a year-on-year decrease of 6.79%, and a production total of 64,811 units, down 13.42% year-on-year [6][7]. - The sales breakdown showed that the Haval brand sold 43,660 units, a slight increase of 0.83% year-on-year, while the WEY brand saw a significant increase of 54.13% year-on-year with 5,615 units sold [7]. - The company's overseas sales in February reached 42,700 units, and the sales of new energy vehicles were 12,700 units for the same month [7]. Group 3: Financial Performance - Great Wall Motors reported a revenue of 222.79 billion yuan for the year 2025, reflecting a year-on-year growth of 10.19%. However, the net profit attributable to shareholders decreased by 21.71% to 9.91 billion yuan, with a significant drop in the net profit excluding non-recurring items by 36.48% [8].