克而瑞地产研究·2026-03-11 12:47Core Viewpoint - The real estate industry is transitioning from a phase of "guaranteeing delivery" to a new stage focused on high-quality delivery and long-term operational strategies by 2025, driven by evolving market demands and living concepts [1]. Group 1: Industry Trends - The Ministry of Housing and Urban-Rural Development's "Good House" policy is deepening, shifting from housing security to quality enhancement, which encourages the industry to return to the essence of products and services [1]. - The 2025 delivery capability assessment will evaluate hundreds of typical projects across multiple dimensions, including overall indicators, indoor space, public areas, architectural facades, landscape, community facilities, and service systems [1]. Group 2: Assessment Process - The assessment will categorize projects into three tiers: high-end, light luxury, and quality, with a final selection of ten award-winning projects in each category determined through public voting [1]. - The evaluation process will be conducted by the Product Power 100 Working Group, which has been focusing on the changes in industry product power since 2018 [10]. Group 3: Award Nominees - The list of nominees for the 2025 top delivery capability projects includes various high-end, light luxury, and quality projects from different cities and developers, showcasing a diverse range of offerings [2][5][7].