Henglin(SH:603661) 光大证券研究·2026-03-11 23:03Core Viewpoint - The company is a leading player in the domestic office furniture market, with revenue expected to exceed 10 billion in 2024, driven by a compound annual growth rate of 28.6% from 2019 to 2024 [4] Group 1: Company Overview - The company has maintained its position as the top exporter of office chairs in China and is expanding its product range under the "big home" strategy, including soft furniture and new material flooring [4] - The company has a robust manufacturing system and stable overseas distribution channels, contributing to its rapid business growth [4] Group 2: Growth Strategy - The company focuses on sustainable growth through a dual approach: stabilizing its core business in office furniture and expanding into new markets [5] - The company is a leading ergonomic seating manufacturer, adhering to a development philosophy of "innovation, functionality, and comfort," which has led to steady growth in both traditional and soft furniture segments [5] Group 3: Market Outlook - The company is well-positioned to benefit from the recovery signals in the U.S. real estate market, with improved new home sales and effective inventory reduction in the furniture sector [6] - The company has completed the business divestiture of its subsidiary, enhancing asset quality and operational efficiency, while its brand Nouhaus has undergone strategic adjustments for better performance [6] - The company is transitioning its cross-border e-commerce business from revenue expansion to profit enhancement, with strategies to increase gross margins through price adjustments and platform optimization [6]