直击西贝闭店最后一夜,「我们也不知道会被安排去哪儿」
36氪·2026-03-13 00:01

Core Viewpoint - The article discusses the struggles faced by the restaurant chain Xibei, highlighting its decision to close 102 stores, which accounts for 30% of its total locations, affecting over 4,000 employees. The narrative captures the emotional and operational challenges during the last day of service at one of its locations, reflecting on the broader implications for the brand and its workforce [10][12][47]. Group 1: Company Challenges - Xibei is experiencing significant operational difficulties, including delayed salary payments and a 30% pay cut for management, leading to a change in leadership with founder Jia Guolong stepping back and Dong Junyi taking over as CEO [10][12]. - The decision to close stores was announced two months prior, with 102 locations set to shut down, indicating a severe contraction in the company's operational footprint [10][12]. - The company has seen a drastic decline in revenue, with daily earnings dropping from 1.1 million to 400,000, reflecting a loss of customer confidence and patronage [42][44]. Group 2: Employee Perspectives - Employees express a sense of loyalty to Xibei, citing good working conditions and benefits, despite the recent turmoil. Many employees have shared positive experiences regarding their treatment and the work environment [24][25]. - The emotional impact of the closure is palpable among staff, with some expressing reluctance to leave a place they have worked at for years and where they have built relationships with customers [18][38]. - The narrative includes personal stories of employees who have grown within the company, highlighting their career development and the sense of community fostered at Xibei [29][31]. Group 3: Customer Reactions - Customers are largely unaware of the impending closures, with many expressing surprise and disappointment upon learning that their favorite location is shutting down [15][18]. - The article illustrates the emotional connection customers have with Xibei, as some families have been regular patrons for years, indicating the brand's significance in their lives [18][19]. - The decline in customer traffic and the shift in customer expectations, such as demands for discounts, reflect a changing perception of the brand amidst its struggles [42][44].

直击西贝闭店最后一夜,「我们也不知道会被安排去哪儿」 - Reportify