苹果公司宣布下调中国应用商店佣金率

Core Viewpoint - Apple will reduce the commission rate for its App Store in China, adjusting the standard rate from 30% to 25% and the rate for small developers and certain subscription renewals from 15% to 12% starting March 15, 2026 [1][2]. Group 1 - The standard commission rate for in-app purchases and paid apps will decrease from 30% to 25% [1]. - The commission rate for eligible small developers under the App Store Small Business Program and the Mini Apps Partner Program will be reduced from 15% to 12% for in-app purchases and automatic renewals after the first year [1]. - The adjustment will take effect on March 15, 2026, and developers will not need to re-sign any agreements [2]. Group 2 - Apple commits to maintaining fair and transparent terms for all developers and aims to provide competitive App Store rates that do not exceed the overall fee levels in other markets [2].