Hisense V.T.(SH:600060) 经济观察报·2026-03-13 09:29Core Viewpoint - The article highlights Hisense's journey in innovation and manufacturing, showcasing its advancements in display technology and its significant growth in international markets, marking a shift from being a follower to a leader in certain sectors of the manufacturing industry [6][9]. Group 1: Innovation in Display Technology - Hisense launched RGB three-dimensional color control technology at CES 2025, which attracted significant attention from international experts [2][4]. - The company has developed two groundbreaking chips that address long-standing industry challenges, achieving a one-year lead in mass production over foreign competitors [16][18]. - Hisense's RGB-Mini LED televisions captured 48.7% of the high-end market during the 2025 Double Eleven shopping festival, with the company holding over 95% of the sales share in this segment [19][20]. Group 2: Manufacturing Advancements - Hisense has established "lighthouse factories" that utilize AI to enhance production efficiency, achieving a 49% increase in production efficiency and a 35% reduction in production costs [24][22]. - The company has implemented AI-driven quality control systems that significantly reduce inspection times and improve defect detection rates [25]. - Hisense's commitment to R&D is evident, with 5% of its revenue allocated to research, resulting in over 70,000 patent applications and participation in 78 international standards [12][9]. Group 3: International Expansion - Hisense's international revenue reached 1,107 billion yuan in 2025, accounting for 49.3% of its total revenue, with a significant increase in overseas brand recognition [34][33]. - The company has successfully acquired and revitalized several international brands, such as Sharp and Toshiba, leading to profitability within months of acquisition [34][36]. - Hisense has established a global presence with 36 industrial parks and production bases, and 64 overseas companies and offices [37]. Group 4: Future Outlook and Strategic Vision - The company emphasizes the importance of integrating traditional manufacturing with emerging technologies, aiming for sustainable growth and innovation in both established and new industries [40]. - Hisense's leadership believes in the necessity of preparing for future market dynamics while maintaining competitiveness in traditional sectors [40].