市场周报 | 30城第10周成交环比增30%,自然资源部38号文严控新增供地(2026.3.9-3.15)
克而瑞地产研究·2026-03-16 09:29

Core Viewpoint - The recent policies from the central and local governments indicate a shift towards prioritizing the revitalization of existing land resources over the expansion of new construction, which is expected to reshape the real estate market dynamics significantly [1][2]. Group 1: Central Government Policies - The Ministry of Natural Resources issued a notice emphasizing that the annual increase in urban construction land should not exceed the area of revitalized existing land, and new land should not be used for commercial real estate development [1]. - The "14th Five-Year Plan" outlines strategies to stabilize market expectations and enhance housing demand, focusing on optimizing real estate policies tailored to different cities [2]. Group 2: Local Government Initiatives - Ten provinces and cities have introduced new policies to stabilize the market, primarily optimizing housing fund policies, such as Fuzhou encouraging "selling old for new" and Chengdu proposing to increase housing fund loan limits [2][3]. - Nanjing has included graduates with advanced vocational certificates in its housing subsidy program, while Dongguan offers discounts for eligible talent purchasing affordable housing [2]. Group 3: Market Performance - In the 10th week of 2026, the transaction volume of new residential properties in 30 key cities increased by 30% compared to the previous week, with a year-on-year decline narrowing to 24% [5][6]. - Shanghai showed a strong recovery in new home sales, while Shenzhen continued to lag behind; second-tier cities like Hangzhou and Ningbo are experiencing a quicker market rebound [7][8]. Group 4: Transaction Data - The total transaction area for new residential properties in the 10th week reached 114.8 million square meters, with a 30% increase from the previous week and a 36% increase compared to the average weekly performance for the year [6][10]. - Among first-tier cities, Shanghai's transaction area was 5.9 million square meters, reflecting a 38% increase week-on-week, while Shenzhen's area was 3.4 million square meters, showing a 32% decrease [10].

市场周报 | 30城第10周成交环比增30%,自然资源部38号文严控新增供地(2026.3.9-3.15) - Reportify