Ford Motor said Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles softens.The No. 2 US automaker said it would cut production at its Michigan Rouge Electric Vehicle Center to one shift starting April 1. In October, the automaker said it would temporarily cut one of three shifts at the Michigan plant that builds the electric F-150 Lightning pickup truck.The announcement is the latest sign of slowing demand for EV trucks. General Motors in October postpone ...

Key TakeawaysFord is scaling back production of its electric F-150 Lightning truck as electric vehicle (EV) demand slows.The automaker said it still expects to grow its EV sales in 2024, though less than previously anticipated.Ford also said it's planning to raise production of its Bronco SUV and Ranger pickup.Ford Motor (F) is scaling back production of its electric F-150 Lightning truck as electric vehicle (EV) demand slows. About 1,400 employees will be impacted as Ford's Rouge Electric Vehicle Center tr ...

By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time.Access your favorite topics in a personalized feed while you're on the go. download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewFord plans to cut production of its electric F-150 Lightning pickup truck once again, it said Friday, citing a problem nearly all automakers have struggled with in the past year: falling demand.Ab ...

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...

DETROIT – Ford Motor is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday.Ford said the production changes are intended to match production with customer demand. They mark the latest cuts or delays to production of EVs amid slower-than-expected customer demand."We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-15 ...

Hispanolistic Investment Thesis for Ford Motor Company The Ford (NYSE:F) share price of $11.17 at opening on January 17, 2024 is floundering below the $12.53 mid-point of its 52-week range of $9.63 - $15.42. For Ford, 2023 was a year of three overarching corporate battles: resetting the post-Covid supply-chain disruptions, dealing with progressively higher interest rates which dampened consumer demand, and enduring protracted labor negotiations that consumed corporate energy. However, all three 2023 eve ...

Ford (NYSE:F) is falling today on news of a negative Wall Street projection. The legacy automaker hasn’t seen much growth for the past year, and UBS doesn’t see that changing in 2024. The investment bank has released an outlook suggesting that F stock faces significant obstacles. Analyst Joseph Spak maintains a “hold” rating and thinks Ford is facing a more difficult road than many other automakers, citing the need for improvements before it can rebound. He isn’t the only expert with a negative outlook on F ...

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...

U.S. automakers are putting up a great fight to rebound from the COVID-19 lows and other supply-chain issues that have been continuing since 2020. Although a lot of the supply-chain crisis has eased, sales are yet to gain pace.However, sales picked up in 2023 and top automotive data firms expect 2024 to be a better year as demand shows signs of rebounding. According to a CNBC report, leading automotive data firms expect sales of new cars to pick up in the range of 1-4% or between 15.6 to 16.1 million units ...

Shares of automotive giant Ford Motor Co (NYSE:F) are 2.2% lower premarket and on track to open at $11.21 after a bear note from UBS. The Wall Street brokerage downgraded F to "neutral" from "buy," citing limited upside for the automaker as well as an uphill battle compared to its sector peers. Coming into today, analysts were split on Ford stock, which leaves room for optimism to unwind. While eight of 16 covering brokerages recommend a "hold" or worse, the other eight rate the security a "buy" or better. ...