Core Insights - ASUS has announced the availability of its AI-powered laptops, Zenbook S16 and Zenbook 14, in Canada, featuring advanced AMD Ryzen AI 400 Series processors and designed as Copilot+ PCs [3][18]. Product Overview - The Zenbook S16 (UM5606GA) and Zenbook 14 (UM3406GA) are designed for a wide range of premium mobile users, from creators to professionals and students, emphasizing performance and portability [4]. - Both models are powered by the AMD Ryzen AI 7 445 processor, offering up to 50 TOPS of NPU performance for efficient on-device AI computing [5][12]. Zenbook S16 Features - The Zenbook S16 is ultra-thin at 1.1 cm and weighs 1.5 kg, featuring a 16-inch 3K 120Hz ASUS Lumina OLED display with a peak brightness of up to 1100 nits [5][9]. - It incorporates ASUS' Thincredible thermal architecture, allowing sustained power in a slim design, with a 28W CPU TDP and an 83Wh battery for long productivity hours [7]. - The laptop includes advanced security features such as ASUS Voice Print technology and Windows Hello facial recognition [10]. Zenbook 14 Features - The Zenbook 14 is lightweight at 1.2 kg and 14.9 mm thin, designed for users who prioritize mobility without sacrificing performance [12][13]. - It features a 14-inch ASUS Lumina OLED display with up to 600 nits peak brightness and a 75Wh battery for all-day productivity [15][18]. - The device meets MIL-STD-810H military-grade standards, ensuring durability for daily use [13]. Pricing and Availability - Both laptops are available for pre-order starting January 22, 2026, with shipments expected on February 3, 2026. The Zenbook 14 starts at C$1,599 and the Zenbook S16 at C$2,299 [18].

Core Insights - The global PC shipments are projected to grow by 9.6% year-over-year in Q4 2025, reaching 76.4 million units, marking a strong end to a turbulent year for the PC market [1][5] - Factors influencing the PC market include the end of Windows 10 support driving upgrade demand, uncertainties around tariff policies leading to preemptive inventory stocking, and a tightening memory supply impacting pricing and availability [1][2][4] Market Overview - The PC market is expected to experience significant volatility in the coming year due to rapid changes in the memory market, with potential price increases and adjustments in average memory configurations to extend existing inventory usage [2][4] - The average selling price (ASP) of PCs is anticipated to rise in 2026 as manufacturers prioritize mid-to-high-end product supply to cope with increasing component costs, particularly memory prices [4] Company Performance - Lenovo led the market in Q4 2025 with shipments of 19.3 million units, capturing 25.3% market share, reflecting a 14.4% increase from Q4 2024 [5] - HP Inc. and Dell Technologies followed with shipments of 15.4 million (20.1% market share, up 12.1%) and 11.7 million (15.3% market share, up 18.2%) units respectively [5] - Apple and ASUS reported shipments of 7.1 million (9.3% market share, up 0.2%) and 5.4 million (7.1% market share, up 10.9%) units respectively [5] Yearly Shipment Data - Total PC shipments for 2025 reached 284.7 million units, an 8.1% increase from 263.3 million units in 2024 [6] - Lenovo maintained a leading position with 70.8 million units shipped in 2025, holding 24.9% of the market, while HP Inc. and Dell Technologies shipped 57.5 million (20.2% market share) and 41.1 million (14.4% market share) units respectively [6]

Core Insights - GoPro, Inc. and ASUS have launched the ASUS ProArt GoPro Edition laptop, designed specifically for mobile content creators, enhancing the workflow from action capture to editing without changing tools or setup [1] - The laptop will be available globally in Q1 2026, with U.S. availability in Spring 2026 [1] Product Features - The ASUS ProArt GoPro Edition features a 13-inch touchscreen, a 360-degree convertible chassis, and weighs only 1.39 kg, making it ultra-portable and durable for travel [2] - The device is equipped with AI-powered performance for smooth editing of high-resolution and 360-degree GoPro footage, reducing rendering delays [3] - It includes StoryCube, a Windows application that integrates GoPro Cloud access with 360-degree video management, automating media sorting and providing quick access to GoPro Player [4] Strategic Direction - The collaboration between GoPro and ASUS aims to create a unified platform for creators, signaling a shift towards creator-centric computing [5] - GoPro plans to diversify its product lineup in 2026, introducing the new GP3 processor to enhance performance and set industry benchmarks [6] - The company anticipates year-over-year growth in units and revenues for 2026, with a projected 5% increase in subscription ARPU and an expected 2-2.4 million subscribers [7] Market Performance - GoPro's shares have increased by 34.5% over the past year, outperforming the Audio Video Production industry's growth of 21.5% [8]

Core Insights - ASUS has been recognized with eight CES 2026 Innovation awards, showcasing its leadership in technology innovation across various categories including AI, sustainability, and gaming [3][4][5] Product Innovations - In the Computer Hardware & Components category, ASUS received awards for two laptops and one motherboard, emphasizing their high-performance systems that enhance productivity for professionals, creators, and gamers [4][5] - The ASUS Zenbook A16 (UX3607) is highlighted for its portability and power, featuring a 16-inch 3K OLED display and weighing just 1.2kg [5] - The ASUS Zenbook DUO (UX8407) redefines dual-screen laptops with advanced AI capabilities and a lightweight design, weighing only 1.65kg [12] - The ROG Crosshair X870E Glacial motherboard is recognized for its extreme performance and AI optimization, supporting next-generation overclocking [8] Sustainability Efforts - ASUS Zenbook S14 (UX5406) exemplifies the combination of performance and sustainability, featuring an eco-friendly Ceraluminum™ design and advanced technology [10] - One ASUS laptop won an award in the Sustainability & Energy Transition category, focusing on energy-efficient design and durable materials [9] AI Integration - ASUS is building an end-to-end AI experience, with products like the Zenbook DUO and Zenbook S14 showcasing intelligent AI features that enhance user productivity [4][11] - The ASUS ProArt GoPro Edition (PX13) laptop is designed for creators, featuring AI-enhanced editing capabilities and a lightweight, durable design [7] Gaming and Content Creation - ASUS ROG is recognized as the No.1 OLED gaming monitor brand globally, with the ROG Swift OLED PG27AQWP-W monitor designed for elite gaming and content creation [14][15] - The ASUS ProArt Display OLED PA27USD monitor is awarded for its advanced display technology, supporting professional-grade color accuracy and HDR experiences [17] Peripheral Innovations - The ProArt CaliContrO MCA02 is a compact calibrator and control tool designed for professional creators, offering precise color accuracy and efficient workflows [19][18]

Core Insights - ASUS has unveiled its 2026 commercial portfolio at CES, featuring AI-powered devices and software aimed at enhancing business productivity and hybrid work environments [2][10] Group 1: Product Offerings - The flagship product, ASUS ExpertBook Ultra, is designed for modern professionals, emphasizing powerful performance and enterprise-grade security [3][4] - The ExpertBook Ultra features a lightweight design at 0.99 kg, powered by the Intel Core Ultra Series 3 processor, delivering up to 50 TOPS of NPU AI performance [5][7] - The Expert P and B series laptops and desktops are tailored for hybrid work, offering flexible and secure business solutions with advanced AI capabilities [10][12] - ASUS MyExpert is an AI-driven platform that enhances productivity through features like AI Chat and automated follow-up lists [14][23] - The new ASUS Chromebooks are designed for durability and versatility, suitable for work, learning, and entertainment [15][16] Group 2: Design and Security Features - The ExpertBook Ultra is crafted from a magnesium-aluminum alloy with a Nano Ceramic Technology coating, ensuring durability and a premium aesthetic [4][6] - Security is a key focus, with ASUS ExpertGuardian providing enterprise-grade protection against unauthorized changes and attacks [9][13] - The Expert B series laptops are customizable and designed for enterprises, featuring dual BIOS ROM and chassis-intrusion detection for enhanced security [13] Group 3: Performance and User Experience - The ExpertBook Ultra includes a 3K tandem OLED touchscreen with up to 1400 nits HDR brightness, providing high-quality visuals for various applications [8] - The device is equipped with a six-speaker system tuned with Dolby Atmos for superior audio quality during presentations and calls [8] - The Expert P series offers robust processing power and advanced graphics capabilities, ensuring seamless multitasking and AI workloads [12]

All-new generations of ProArt, Zenbook and Vivobook laptops, plus desktops and AiO PCs deliver a complete Copilot+ PC ecosystem built for creators and everyday usersKEY POINTS ProArt GoPro Edition (PX13): 13" convertible designed in partnership with GoPro has built-in GoPro Cloud access and exclusive offers for GoPro ownersProArt PZ14: Ultralight 0.79kg 14" Snapdragon®-powered detachable tablet delivers our most powerful creator tablet performance for on-the-go professionalsZenbook A16: First Snapdragon® X2 ...

Core Insights - The ASUS ProArt GoPro Edition laptop is a collaboration between GoPro and ASUS, designed specifically for content creators, enhancing the workflow from capture to editing [1][3][6] Product Features - The laptop features a 13-inch touch-screen with a 360° convertible chassis, allowing for multiple modes such as tent, tablet, or laptop, and is ultra-portable at 15.8mm thick and 1.39 kg [2] - It includes a protective sleeve for durability and packaging that can be reused as a carrying case for GoPro cameras and accessories [2] Performance Enhancements - The laptop utilizes local AI acceleration for smooth previewing, editing, and enhancing high-resolution and 360° GoPro footage, reducing editing friction [4] - It supports generative video creation and fast-turnaround content, allowing creators to focus on storytelling rather than processing delays [4] Integrated Workflow - The introduction of StoryCube, a Windows app, unifies GoPro Cloud access with 360° video management, automating syncing and media organization [5] - A dedicated GoPro hotkey allows for instant access to GoPro Player for basic editing, creating a central hub that streamlines the shooting to publishing process [5] Future Initiatives - This collaboration aims to empower the creator community with new opportunities, promoting authentic storytelling across various mediums [7] - The ProArt GoPro Edition will be available globally starting in Q1 2026, with U.S. availability in Spring 2026 [7]

Core Insights - ASUS Republic of Gamers (ROG) unveiled its vision for gaming performance and culture at CES 2026, celebrating 20 years of innovation and commitment to redefining gameplay and competitive performance [3][4] - ROG emphasizes cross-domain collaborations, notably with Kojima Productions, to merge gaming technology with storytelling and artistry, enhancing the gaming experience [4][14] - The event showcased groundbreaking technologies, including the world's first dual 16" screen gaming laptop and AI-powered laptops, highlighting ROG's leadership in gaming innovation [7][9] Product Highlights - ROG Zephyrus laptops are designed for performance on the go, featuring AI capabilities and efficient cooling, ensuring productivity for gamers and creators [6][11] - The Zephyrus G14 and G16 models incorporate Intel Core Ultra Series 3 processors, offering up to 50 TOPS of NPU power for AI tasks, with GPU TGP increased by up to 23% for enhanced performance [9][10] - The ROG Zephyrus Duo features dual 3K Nebula HDR OLED touchscreens, supporting multitasking and demanding workloads, while maintaining high performance with advanced cooling solutions [13] Collaborations and Ecosystem - The partnership with Kojima Productions resulted in the ROG Flow Z13-KJP, a versatile 2-in-1 device that combines gaming and creative capabilities, inspired by the studio's mascot [15][18] - Specially crafted peripherals, including the ROG Delta II-KJP headset and ROG Keris II Origin-KJP mouse, complement the Flow Z13-KJP, creating a cohesive gaming ecosystem [16][17] Innovative Technologies - The ROG G1000 gaming desktop features the world's first holographic fan system, enhancing personalization and performance with advanced cooling solutions [19] - ROG XREAL R1 Gaming Glasses introduce the first 240Hz micro-OLED FHD AR glasses, providing immersive gaming experiences with extensive connectivity options [20][21]

Core Insights - ASUS Republic of Gamers (ROG) is set to unveil new gaming innovations at the CES 2026 virtual launch event on January 5, 2026 [3] - The event commemorates ROG's 20th anniversary, highlighting two decades of innovation and community-driven progress in gaming technology [4] - The upcoming product lineup includes next-level gaming systems, revolutionary cooling solutions, and high-clarity displays, featuring world-first technologies [5] Company Overview - ROG is an ASUS sub-brand established in 2006, dedicated to creating high-performance gaming hardware and software [8] - The brand is known for its innovative products, including motherboards, graphics cards, laptops, desktops, and gaming peripherals, and has a strong presence in international gaming events [8] Event Details - The CES 2026 ROG event will be streamed globally on YouTube, allowing gamers and enthusiasts to witness the future of gaming [6] - A hands-on demonstration of ROG products will be available at the ASUS & ROG CES 2026 Media Showroom in Las Vegas from January 5 to January 8, 2026 [5][6]

ASUS to kick off CES 2026 with bold new AI PCs and visionary technology that redefine what’s possible for tomorrow’s work, creativity, and everyday lifeKEY POINTS Next-Level AI PCs: ASUS to unveil a new generation of adaptive, AI-driven devices with powerful NPUs that deliver intelligent, seamless experiencesComprehensive Ecosystem: ASUS to spotlight three key AI scenarios, Workspace AI, Creator AI, and Everyday AIInspiring Innovation: ASUS is deeply integrating AI into everyday life, delivering intelligent ...