Another KO by Polymarket becoming the standardPolymarket (@Polymarket):AAAAAND NEW…Official Exclusive Prediction Market of the UFC & TKO.POLYMARKET https://t.co/7QzS3Yg41X ...

Partnerships & Market Position - Polymarket becomes the official prediction market of the UFC & TKO [1] - Polymarket is powered by Polygon (@0xPolygon) [1] Platform Features - Polymarket highlights onchain prediction markets [1]

Wow really seems like the perfect time to be in attendance this Saturday at UFC...&& now this...Not saying there's any correlation to my attendance and this deal, but ill tell ya...I WILL BE RIPPING LIVE PREDICTIONS THE ENTIRE TIME!Polymarket (@Polymarket):AAAAAND NEW…Official Exclusive Prediction Market of the UFC & TKO.POLYMARKET https://t.co/7QzS3Yg41X ...

More prediction market proliferation news this morningPolymarket 🤝 UFCzerohedge (@zerohedge):Polymarket and UFC announce multi-year partnership to bring prediction markets into live combat sports. Polymarket will provide real-time data visualization and fan sentiment momentum during fights. https://t.co/b3t9t4koLN ...

🚨 NEW: TKO and Polymarket have inked a multiyear deal to bring prediction markets directly to UFC events. https://t.co/Qng9DfZLl8 ...

🚨JUST IN: UFC TEAMS UP WITH CRYPTO PREDICTION PLATFORM POLYMARKET IN EXCLUSIVE PARTNERSHIP ~ WATCHERGURU ...

I covered FightID's $183M USD presale raise last week (was 122x overallocated, insane numbers).Also good to remember that the actual UFC with their giant fanbase is officially backing the FIGHT ecosystem (and actively posting about them on their main socials).Congrats to everyone who got in here, and happy to partner with themUFC (@ufc):This multi-year partnership brings the fight ecosystem on-chain—from athlete IP and collectibles to loyalty and VIP access. 700M+ fans. 700+ fighters.One network of verified ...

Core Insights - TKO Group experienced a decline in third quarter revenue but an increase in profits, influenced by IMG's Summer Olympic Games in Paris in 2024 [1][5] Revenue and Profit Performance - Revenue for the three months ended in September fell 27% to $1.12 billion, with IMG's revenue dropping 59% to $337 million [1][2] - UFC sales decreased by approximately $30 million (or 8%) to $325 million, attributed to one less numbered event compared to the previous year [2] - WWE revenue increased by $76 million to $402 million, with profit growing 19% to $207 million due to successful events [3] Profitability - TKO's consolidated net income surged to $107 million from $3.4 million, driven by lower operating expenses at IMG, which reported a profit of $61.4 million [2] Future Guidance - TKO raised its full-year revenue target to $4.72 billion and profit target to $1.58 billion [4] - TKO's executive chair and CEO expressed strong conviction in the company's future, citing secured multiyear media rights deals for UFC, WWE, and Zuffa Boxing [5]

Endeavor's Evolution & Strategy - Endeavor transitioned from a representation business to owning assets to create more value [4] - Endeavor merged UFC into the company for a pure-play sports and sports entertainment focus [7] - The company initially faced market misunderstanding as a conglomerate before going public [6] Content Distribution & Monetization - The industry is experiencing infinite distribution and many forms of content consumption [9][10] - Independent content creators are shifting from commercial ads to sponsor deals and owning their businesses, increasing value through revenue multiples [17] - Talent ventures are emerging where musicians and actors launch products, offering equity instead of traditional commercials [19] Live Events & AI - Endeavor is focusing on live events as a counter-bet to AI, believing in the human need for connection [23][25] - The company raised approximately $2 billion and is launching a live events business [25] Sports & International Markets - Sports like UFC are adapting to shorter attention spans with faster action [54] - Internationalization is a requirement for continued growth in sports [59] - TKO merged at $100 and reached $200, streamlining and integrating businesses [30]

🥊BREAKING: @JoinFightID ($FIGHT)—the combat sports Web3 token in partnership with the UFC—is set to close its ICO round after raising ~$183M.This launch confirms another major brand's successful move to bring millions of fans and ownership on-chain. https://t.co/lxvAozyGWY ...