Onboarding Web2 audiences to crypto is still a challenge, but both Web3-native brands and big players from Web2 have made good process here since the last cycle imo.I took a closer look today at how OneFootball is currently onboarding its users and the process is pretty straightforward.TLDR is OneFootball plans bring their tens of million fans on-chain along with their partners Base, FIFA Rivals and Animoca Brands.This has a few different elements:I claimed my wale .football ID and that was pretty easy, mor ...

Soccer's Growing Popularity in the US - Soccer enthusiasm is rising, with current crowds resembling those seen in the 90s, but now with a more diverse audience including young Americans [4] - FIFA reports over 2 million in attendance across stadiums through the semi-final games [5] - The current high-profile undertaking serves as a dress rehearsal for the upcoming World Cup in the US [3] Economic Impact of World Cup - The World Trade Organization estimates a $47 billion economic impact on US GDP from the combined tournaments [10] - The tournaments are projected to create hundreds of thousands of jobs [10] - A significant portion of the economic impact will come from international travelers and diaspora communities within the US [10][11] Challenges and Solutions - Excessive summer heat has posed challenges, leading to incidents like fans requiring medical attention [5] - FIFA is addressing heat concerns by implementing cooling breaks, increased pitch watering, cooling stations, and shaded areas [7] - Dynamic pricing systems have resulted in significant ticket cost fluctuations, with prices dropping from $473 to around $13 for a semi-final game [5]

Heads up, FIFA World Cup is one year away. And here's what you need to know. This is what FIFA tells me will be the most complex World Cup they've ever hosted.32 teams typically they're expanding to 48. Co-hosted for the first time ever by three different countries, USA, Canada, and Mexico. And that means all three of those countries teams get automatically into the tournament.So yes, we will be seeing the US men's national team. The question is how much of them will we be seen if they can make it to the kn ...