American Rebel Holdings Inc Champion Safe Continues to Build Sales Momentum as Sports Inc. Dealers Shift to Enhanced Challenger 20 Safe Model American Rebel Holdings Inc Champion showcased its Trophy Series Independent retailers place spring orders in Phoenix as Challenger 20 replaces the Sports Inc–exclusive Model T with an integrated 120V outlet and refreshed black-chrome hardware—built with American-made steel Provo, UT, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), ...

American Rebel Holdings Inc. (NASDAQ:AREB) rose 37.33% in after-hours trading on Tuesday to $0.21.According to Benzinga Pro data, the stock of the Nashville-based company closed the regular session down 7.24% at $0.15.On Tuesday, Champion Safe Company, a subsidiary of AREB, partnered with Utah-based A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City to showcase Champion safes and advanced vault door solutions.Expo Drives Sales, Dealer ExpansionAccording to Champion, ...

American Rebel Holdings Inc Western Hunting & Conservation Expo 2026 American Rebel Holdings Inc Champion Vault Doors: Unmatched Security and Craftsmanship American Rebel Holdings Inc The Western Hunting & Conservation Expo: A Premier Industry Event Premium Champion Safes and vault doors made with American-steel, paired with A1’s expert delivery and installation, create repeatable retail wins—driving higher sell-through potential and increased reorders across Utah. Provo, UT, Feb. 24, 2026 (GLOB ...

Group 1: Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is a leading manufacturer of high-security safes and participated in the Nation's Best Sports Spring Annual Market from February 10-13, 2026, in Oklahoma City [1] - The company showcased key products, including the Challenger Series and Trophy Series, aimed at independent dealers to drive sales for the upcoming spring season [1][3] Group 2: Product Offerings - The Challenger Series is designed as a high-value option, featuring American-made steel, robust locking systems, and fireboard protection, catering to a broad customer base [3][4] - The Trophy Series offers premium features for serious collectors, including reinforced door construction and two-hour fire protection, targeting customers who prioritize higher security [4] Group 3: Market Engagement - The NBS Market served as a platform for Champion Safe to strengthen dealer relationships, confirm spring orders, and showcase products, which are essential for the company's distribution strategy [1][6] - Dealers appreciated the opportunity to evaluate products in person, facilitating quicker buying decisions and better inventory planning for the spring selling season [6][8] Group 4: Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [9] - The company hosted various activities at the market, including product demonstrations and meetings, to assist dealers in assessing market needs and making informed purchasing decisions [7][9]

Core Insights - Champion Safe Company successfully showcased its products at the Nation's Best Sports Spring Annual Market, emphasizing the importance of independent dealers in the retail landscape [1][3][10] Product Highlights - The company highlighted two key product families: the Challenger Series, known for its rugged design and affordability, and the Trophy Series, which offers premium features for high-security needs [7][8] - The Challenger Series is built with American-made steel and designed for everyday use, while the Trophy Series provides enhanced security and fire protection, appealing to serious collectors and homeowners [8] Market Engagement - The Market served as a platform for Champion Safe to strengthen relationships with dealer partners, confirm spring orders, and showcase new product lines [6][10] - Dealers appreciated the opportunity to evaluate products in person, which facilitated quicker buying decisions and better inventory planning for the spring selling season [10][11] Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [13][14]

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, demonstrated the effectiveness of its safes by preserving irreplaceable family treasures during a catastrophic house fire, highlighting the importance of real fire protection [2][5][10] Product Performance - The Champion Medalist 41 safe, despite being an entry-level model with a one-hour fire rating, successfully protected its contents during a near-total home burn, showcasing the critical nature of fire protection that works under extreme conditions [9][10] - The safe's advanced sealing systems and layered construction are designed to manage heat transfer and resist smoke and water intrusion, proving effective even after prolonged exposure to destructive fire conditions [10][11] Customer Commitment - Champion Safe Company is committed to customer satisfaction, as evidenced by their decision to replace the damaged safe at no charge, emphasizing their responsibility towards customers who trust them with irreplaceable items [15] - The company encourages collaboration with authorized dealers to ensure customers select the right safe tailored to their specific needs and risks [15] Industry Context - The incident is not isolated; Champion safes have repeatedly survived catastrophic fires, reinforcing the significance of fire ratings, materials, and construction methods in the safe manufacturing industry [11] - The narrative underscores that a safe is not merely a theft prevention tool but also a means of resilience, protecting family history and critical documents when disasters strike [17][18]

Core Insights - Champion Safe Company, a leading manufacturer of high-security safes and a subsidiary of American Rebel Holdings, showcased its products at the Washington Sportsmen's Show, achieving strong sales and customer engagement [1][2][6] Group 1: Event Highlights - Northwest Safe, a premier retailer in the Pacific Northwest, successfully connected with thousands of attendees and sold a significant number of Champion Safes during the event [1][2] - The Big Yellow safe, a prominent feature at the booth, stood 10 feet tall and weighed two tons, attracting considerable attention and serving as a testament to Champion's build quality [3][5] - The event provided an ideal platform for Northwest Safe to demonstrate its product knowledge and customer service, leading to confident purchasing decisions from attendees [2][5] Group 2: Company Reputation and Strategy - Northwest Safe has established a reputation for deep product knowledge and a customer-first approach, offering end-to-end service from consultations to professional delivery and installation [5][6] - Champion Safe's CEO praised Northwest Safe for creating a comfortable purchasing environment and understanding customer needs, reinforcing the importance of strong dealer relationships [6][7] - Champion Safe remains committed to supporting top dealers who enhance the brand through professionalism and expertise, with Northwest Safe being a key retail partner in the region [7] Group 3: Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring lifetime warranties [10] - American Rebel Holdings, the parent company, has diversified its offerings beyond safes to include branded apparel and beverages, indicating a broader market strategy [10]

Core Insights - Heavy Metal Gun Safes has achieved a remarkable 56% year-over-year growth in Champion Safe orders from 2024 to 2025, indicating a strong market presence and commitment to premium security solutions [1] Company Overview - Heavy Metal Gun Safes, founded by Caleb Lindner, has evolved from a startup into a respected safe retailer and moving company in Texas, starting its journey in the safe industry in 2015 and opening a storefront by 2020 [2] - The company focuses on safe sales, delivery, and professional placement services, catering to customers' needs for securing firearms, valuables, and important documents [5] - Heavy Metal Gun Safes has built a strong local reputation, receiving positive customer feedback for its technical expertise and customer-focused service [6] Partnership and Product Quality - Caleb Lindner, the owner, emphasizes the quality and support from Champion Safe Company, stating that the brand consistently delivers on product design and dealer support [7] - Tom Mihalek, CEO of Champion Safe Company, recognizes the value of partnerships with entrepreneurial and service-driven dealers like Heavy Metal Gun Safes, which contribute to product improvement [7] Market Positioning - Heavy Metal Gun Safes positions itself as a trusted resource for both residential and commercial security needs, showcasing its services and product offerings on its website [7]

Core Viewpoint - American Rebel Holdings, Inc. supports Norcal Safe & Vault, a family-owned retailer, at the Sacramento Sportsmen's Expo, highlighting their expertise and commitment to customer service in the safe and vault industry [3][11][12]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has evolved from a designer and marketer of branded safes to a diversified patriotic lifestyle company, now including offerings in beer and apparel [15]. - Champion Safe Company, a subsidiary of American Rebel, specializes in high-security safes and emphasizes the importance of dealer partnerships like Norcal Safe & Vault [3][11]. Retailer Performance - Norcal Safe & Vault is recognized as the premier safe and vault retailer in Northern California, known for its integrity, service, and long-term customer relationships [10][11]. - The retailer engages directly with customers at events, providing expert consultation and hands-on guidance, which enhances their reputation and customer satisfaction [4][6][11]. Event Participation - The Sacramento Sportsmen's Expo serves as a significant platform for Norcal Safe & Vault to connect with consumers, showcasing their products and expertise [12]. - The event attracts a diverse audience, making it an ideal venue for retailers to demonstrate their offerings and engage with potential customers [12]. Customer Feedback - Norcal Safe & Vault maintains strong online reviews, with customers frequently praising the team's expertise and the smooth delivery and installation processes [11]. - This positive feedback reflects the company's commitment to customer service and long-term value delivery [11]. Industry Commitment - Champion Safe Company is dedicated to supporting best-in-class dealers that enhance the customer experience and represent the brand with professionalism [13]. - Norcal Safe & Vault exemplifies the qualities sought in a Champion dealer, contributing to the overall success of the brand in the market [11][13].

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., reported a 75% increase in orders from SafeSource USA's Farmingdale, New York location from 2024 to 2025, highlighting effective customer education and marketing strategies [1][6][11] Company Performance - SafeSource USA's Farmingdale showroom has successfully combined expert product knowledge with advanced digital marketing, leading to increased customer engagement and visibility [5][6] - The increase in orders is attributed to a fast-paced business culture in New York, where customers are proactive in researching and making purchasing decisions [6] Marketing and Customer Engagement - The marketing strategy includes targeted social campaigns, educational video content, and timely customer engagement, which have collectively driven order activity [6] - SafeSource USA will participate in the Great American Outdoor Show, providing an opportunity for direct customer interaction and showcasing Champion Safe's craftsmanship [7] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - The company emphasizes its industry-leading fire and security features, appealing to customers seeking premium safes [5][10]