Core Concept - Hailey Bieber returns as the global face of DKNY, continuing the brand's narrative with a new campaign for Spring 2026 that emphasizes creativity and reinvention [1][6] Campaign Overview - The Spring 2026 campaign draws inspiration from the disruptive art scene of downtown New York in the 1960s, featuring Hailey Bieber in a black-and-white photo series showcasing the latest collection [4] - The campaign is set in an artist's loft, symbolizing a creative environment, with Hailey styled in various outfits that reflect a blend of contemporary and nostalgic New York fashion [5] Collection Details - The collection includes a range of styles such as a trench coat, denim shirt, tailored pants, and the "Naked Dress" in black, along with relaxed jeans and a blazer, all embodying a '90s attitude [5] - The color palette features monochromatic tones of black, white, beige, and denim, complemented by strong eyewear and signature bags to enhance the New York aesthetic [5] Brand Representation - Jeff Goldfarb, EVP of G-III Apparel Group, highlights Hailey Bieber's influence as a style leader and her authentic alignment with DKNY's brand energy, making her a natural choice for global representation [6] Marketing Strategy - The campaign launches globally across DKNY's social channels and includes a diverse media mix such as social, digital, outdoor, print, and influencer partnerships [7] - The collection is available for purchase on DKNY.com and select retailers worldwide, indicating a broad distribution strategy [7] Company Background - DKNY, founded in 1989, is synonymous with New York and aims to reflect the city's energy and attitude through its designs, evolving into a global lifestyle brand [8] - G-III Apparel Group, the parent company, is a global fashion leader with a portfolio of over 30 brands, including DKNY, and focuses on design, sourcing, distribution, and marketing [9]

Core Perspective - DKNY has announced a partnership with Hailey Bieber as its new global face, marking a new chapter for the brand that emphasizes New York street style through her unique perspective [1][6]. Brand and Campaign Overview - The collaboration aims to capture Hailey's blend of confidence, creative vision, and style, appealing to a global audience [4]. - The Fall 2025 campaign showcases Hailey's personal style, featuring a mix of reimagined classics from the DKNY est. 1989 capsule and modern silhouettes [5][11]. Style and Aesthetic - The campaign highlights various looks, including structured blazers, relaxed denim, and nostalgic varsity jackets, reflecting a modern take on off-duty style [7][8]. - Key accessories featured include the new Hadlee Bag, The Paula Commuter Tote, and the archival Chana '89 bag, alongside a reimagined New York Yankees™ cap [9]. Marketing and Distribution - The campaign will be launched on DKNY's social channels and will utilize a diverse media mix, including social, digital, outdoor, print, and influencer partnerships [11][12]. - The Fall 2025 collection will be available globally on DKNY.com and in select retailers [12]. Company Background - DKNY, founded in 1989, is synonymous with New York and aims to reflect the city's energy and attitude through its designs [13]. - G-III Apparel Group, the parent company, is a global fashion leader with a portfolio of over 30 brands, including DKNY and others [14].

Group 1 - LVMH is reportedly looking to sell the fashion brand Marc Jacobs for approximately $1 billion [1] - The company is in discussions with multiple parties and could finalize a deal soon, as reported by the Wall Street Journal [2] - LVMH has a history of both acquiring and selling assets, having acquired Tiffany in 2021 and sold Donna Karan and DKNY in 2016 [2] Group 2 - LVMH's overall business performance declined in the first half of the year, with earnings down 22% compared to the same period in 2024 [3] - The company cited macroeconomic factors such as currency fluctuations, decreased tourist traffic, and comparisons to stronger year-ago performance as reasons for the decline [4] - The luxury market is experiencing mixed results, with high-income consumers becoming more price-conscious and seeking greater value in their luxury purchases [4] Group 3 - LVMH CEO Bernard Arnault described the luxury industry as being in "highly turbulent times" [5] - Tariffs have become a significant issue for the industry, and LVMH is prepared to increase prices and implement other strategies if tariff negotiations are unproductive [5][6] - The company may pass along the costs of tariffs to consumers as part of its mitigation strategy [6]