Product Innovation - Dave's Killer Bread has launched new soft-baked breakfast bars made with organic ingredients, available in flavors like Boomin' Blueberry Muffin, Strawberry Crumble, and Apple Cinnamon Crisp, featuring 4 grams of fiber and 3 grams of protein, priced at $5.99 for a 5-count multipack [1] - The company is introducing new flavors of its Amped-Up organic protein bars, including Double Chocolate Chunk and Chocolate Chip Cookie Dough, each containing 10 grams of plant-based protein [2] - New varieties of organic snack bars, Crushin' Caramel Chocolate and Cravin' Chocolate Chip, are also being rolled out [2] - The savory Snack Bite line is expanding with three new cheese varieties: Fiery Cheddar Jalapeño, Shreddin' Cheddar, and Zesty Garlic Parm, made with real organic ingredients [3] Marketing and Promotions - Dave's Killer Bread is running the "Rock Your Reset" sweepstakes, offering consumers a chance to win a VIP concert prize pack, with entries available through their website [4] Company Background - Established in 2005 at the Portland Farmers Market, Dave's Killer Bread is the leading organic bread brand in the U.S., known for its commitment to organic, non-GMO, and whole grain products [5] - The brand offers 37 varieties of whole grain organic bakery and snack products, all certified USDA organic and Non-GMO Project Verified [5] - The company is dedicated to Second Chance Employment, employing individuals with criminal backgrounds, with one in three employee-partners at its Oregon bakery having such a background [5]

Core Insights - Dave's Killer Bread has launched a new product, the Supreme Sourdough, to cater to the growing consumer interest in sourdough bread [1][2] - The Supreme Sourdough is made with an authentic sourdough starter and features a double-fermentation process, ensuring quality and flavor [1][2] - The product is available exclusively in West Coast markets, specifically Arizona, California, Oregon, and Washington, with a suggested retail price of $6.99 [3] Product Details - The Supreme Sourdough loaf is certified USDA organic and Non-GMO Project Verified, aligning with the brand's commitment to organic and non-GMO products [2][4] - The loaf is rolled in the brand's signature Good Seed topping and is sliced thick, providing a unique texture and flavor [2] - In addition to the new sourdough product, the company has reintroduced its legacy Oats & Blues loaf to celebrate its 20th anniversary [3] Company Background - Dave's Killer Bread is recognized as the nation's No. 1 organic bread brand, with a strong presence across the U.S. and a pioneering role in the organic seeded bread category [4] - The company offers 33 varieties of whole grain organic bakery and snack products, all certified USDA organic and Non-GMO Project Verified [4] - Dave's Killer Bread is committed to Second Chance Employment, employing individuals with criminal backgrounds, with one in three employee-partners at its Oregon bakery having such backgrounds [4]