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ZG's Advanced Solution Boosts Listing Gains for HomeServices Agents
ZACKS· 2025-04-09 16:30
Core Insights - Zillow Group, Inc. has partnered with HomeServices of America to enhance real estate agent capabilities through Zillow Showcase, an AI-powered solution [1][4] - Zillow Showcase features interactive visuals and improved discoverability, leading to increased customer engagement and interest in listings [2][3] Company Collaboration - HomeServices agents benefit significantly from Zillow Showcase, with listings selling for 2% more, adding approximately $9,000 to the average sale price [3] - Active showcase listings experience 81% more page views, 80% more saves, and 90% more shares compared to standard listings, enhancing agent effectiveness in a competitive market [3][5] Market Position and Growth Potential - The partnership with HomeServices of America, a major player in the U.S. real estate market, highlights Zillow's growing influence and the potential for long-term growth through advanced technology [4][6] - Zillow aims to introduce further AI advancements in 2025, focusing on visual and multimodal capabilities to improve home buying and selling experiences [6] Stock Performance - Zillow's stock has increased by 24.8% over the past year, contrasting with a 6% decline in the industry [7]
Zillow Collaborates With HomeServices of America on Showcase
ZACKS· 2025-04-09 16:25
Group 1 - Zillow Group has partnered with HomeServices of America to enhance its AI-powered listing experience, Showcase, aiming to expand its market reach and increase revenues [1] - Zillow Showcase features visually rich designs, including high-resolution images and interactive floor plans, which help buyers make informed decisions and improve conversion rates [2] - As of March 31, 2025, Zillow Showcase is available for 1.7% of new listings, with plans to increase this to 5-10%, potentially generating $150-$300 million in revenue [2] Group 2 - Zillow Group offers various marketing software and technology solutions for the real estate sector, designed to create incremental revenue opportunities and improve consumer engagement [3] - Over the past six months, Zillow Group's shares have increased by 0.5%, contrasting with a 16.1% decline in the broader real estate industry [3] Group 3 - Newmark Group and Green Brick Partners are highlighted as better-ranked stocks in the real estate industry, with Newmark Group holding a Zacks Rank of 1 (Strong Buy) and Green Brick Partners a Zacks Rank of 2 (Buy) [4] - The Zacks Consensus Estimate for Newmark Group's 2025 FFO has been revised upward by 3.6% to $1.45 per share [4] - Green Brick Partners' 2025 FFO estimate has also been revised slightly upward to $8.61 per share [5]