Core Insights - BIGO Ads, a subsidiary of JOYY, is enhancing its partnership with Pixalate to address the growing challenges of traffic authenticity in the mobile advertising industry [1][4] Group 1: Industry Challenges - The mobile advertising ecosystem is facing increasing challenges related to traffic authenticity, with invalid traffic (IVT) behaviors becoming more complex and harder to identify [3] - The demand for transparency in supply chains and brand safety has reached unprecedented levels among advertisers and platforms, necessitating a more robust traffic quality governance system [3] Group 2: Partnership with Pixalate - The collaboration with Pixalate aims to strengthen traffic governance by integrating MRC-certified IVT detection capabilities and data systems, enhancing the identification of suspicious behaviors in the IAA environment [4] - The partnership will utilize real-time risk models to filter high-risk IPs, devices, and abnormal transaction paths, thereby improving overall traffic quality [4] Group 3: Traffic Quality Enhancement Program - BIGO Ads is implementing a Traffic Quality Enhancement Program to improve the efficiency of abnormal traffic identification, which will increase the proportion of ads reaching real users and enhance overall media quality [5] - The initiative aims to reduce media wastage caused by IVT, optimize advertising efficiency, and improve overall ROI for advertisers [5] Group 4: Industry Impact - The collaboration is expected to set a new standard for traffic governance in the mobile advertising industry, promoting a healthier and more sustainable growth trajectory for the advertising ecosystem [6] - The ongoing enhancement of technical capabilities and traffic quality governance by BIGO Ads is anticipated to create a more reliable advertising environment for advertisers and developers [6]

Core Insights - Pixalate released the February 2025 Publisher Trust Index (PTI) for Brazil, highlighting the top websites and mobile apps for programmatic ad quality [1][2] - The PTI provides a comprehensive measurement of quality across various platforms, enhancing transparency in the programmatic advertising ecosystem [2][5] Brazil Website PTI Rankings - The top two websites for programmatic ad quality in Brazil are spotify.com and ebay.com, with globo.com ranking third [1][7] Brazil Mobile PTI Rankings - Among mobile apps, SofaScore (Apple App Store) and Drift Max Pro (Google Play Store) ranked No. 1 [1][8] - Other notable mobile apps include Remini and Subway Surfers for Apple App Store, and Spacer shooter and Yoosee for Google Play Store [8] Data Analysis - Pixalate's data science team analyzed over 38 billion global open programmatic ad impressions across more than 14 million websites and mobile apps in February 2025 [4][5] - The Publisher Trust Indexes cover rankings for over 235 countries across all four global regions: North America, EMEA, APAC, and LATAM [5]

Core Insights - Pixalate released the February 2025 Publisher Trust Index (PTI) for Germany, highlighting top websites and mobile apps for programmatic ad quality [1][2] - The index evaluates various platforms, including web, Apple App Store, Google Play Store, and CTV apps [1][2] Germany Website PTI Rankings - The top websites for programmatic ad quality in Germany are theguardian.com and spiegel.de, with yahoo.com also ranking highly [5] Germany Mobile PTI Rankings - The leading mobile apps in the Apple App Store are Toy Blast and Number Match, while GoalAlert and Mahjong Club top the Google Play Store [6] - The rankings for mobile apps reflect a comprehensive assessment of quality metrics [2][5] Germany Connected TV PTI Rankings - Pluto TV is the top-ranked CTV app on Amazon Fire TV, indicating strong performance in the connected TV space [6] Data Analysis - Pixalate's data science team analyzed over 38 billion global open programmatic ad impressions across more than 14 million websites and apps to compile the global Publisher Trust Indexes [4]