Company Overview - Pretzelmaker, owned by FAT Brands Inc., is known for its innovative Pretzel Bites and has been in operation since 1991, starting as a single pretzel stand [3][6] - The company has grown to over 280 locations worldwide and continues to innovate with various menu offerings [6] New Product Launch - Pretzelmaker has introduced a new menu item, Cheetos Flamin' Hot Pretzel Bites, available until July 13, 2025, following the success of last year's Cheetos Pretzel Bites [2][3] - The new product features a dusting of Cheetos' Flamin' Hot Dust and is freshly baked and hand-rolled daily, providing a spicy flavor that pairs well with the chain's all-natural Lemonade [2][3] Marketing Strategy - The Vice President of Marketing at Pretzelmaker, Katie Thoms, emphasized the company's commitment to customer feedback and the desire to enhance flavor offerings, indicating a strong focus on customer engagement [3] - The collaboration with Cheetos aims to maintain excitement and attract customers through innovative flavor combinations [3] Parent Company Information - FAT Brands is a global franchising company that owns 18 restaurant brands and operates over 2,300 units worldwide, indicating a robust presence in the fast-casual dining sector [5] - The company strategically acquires and develops various dining concepts, showcasing its diverse portfolio [5]

Company Overview - Pretzelmaker, owned by FAT Brands Inc., is known for its innovative Pretzel Bites and has nearly 200 locations worldwide [5] - FAT Brands is a global franchising company that owns 18 restaurant brands and operates over 2,300 units globally [4] Recent Developments - Pretzelmaker has opened a new location in Ardmore, OK, situated in a Valero convenience store, offering made-from-scratch Pretzel Bites and fresh-squeezed lemonade [1][3] - The Ardmore location is part of Pretzelmaker's strategy to expand into non-traditional formats, providing insights for future growth in convenience stores [2] Product Offerings - The new location features a full menu including a variety of sweet and savory dipping sauces for Pretzel Bites and both regular and frozen lemonade options [1][2] - Pretzelmaker emphasizes fresh ingredients in its products, aligning with its brand philosophy of "Bite-Sized Fun and Full-Sized Flavor" [5]

Company Overview - Pretzelmaker is a brand owned by FAT Brands Inc., known for its innovative Pretzel Bites and has been in operation since 1991 [5][6] - The company operates nearly 200 locations worldwide and focuses on fresh, hand-rolled snacks and all-natural lemonade [6] National Pretzel Day Promotion - To celebrate National Pretzel Day on April 26, Pretzelmaker is offering a free order of Small Original Pretzel Bites, either salted or unsalted, at participating locations [1] - Additionally, Pretzelmaker is hosting a "National Pretzel Day After Party," where customers who sign up for the Rewards App by April 26 will receive $5 off orders of $20 or more starting April 27, valid for 14 days [2] Marketing Strategy - The Vice President of Marketing for Pretzelmaker, Katie Thoms, emphasized the company's commitment to customer satisfaction and joy through their products [3] - The promotional offers aim to enhance customer engagement and loyalty, encouraging repeat visits and app sign-ups [2][3]