Core Insights - The article emphasizes the summer travel opportunities across Canada, highlighting Days Inn as a key accommodation provider for various summer activities and festivals [1][14]. Group 1: Regional Highlights - British Columbia offers whale watching, the Bard on the Beach Shakespeare Festival, and the Pacific National Exhibition, with Days Inns near Vancouver serving as ideal bases for these activities [2]. - Alberta features the Calgary Stampede and Country Thunder Alberta, with Days Inns in Calgary providing convenient access to these events [3]. - In Edmonton, Days Inns are centrally located for attractions like Elk Island National Park and the Edmonton Folk Music Festival [4]. - Saskatchewan hosts Country Thunder Saskatchewan, with Days Inns in Regina positioned for easy access to this country music festival [5]. - Saskatoon offers family-friendly activities, including the Saskatoon Forestry Farm Park & Zoo and Nutrien Playland, with Days Inn by Wyndham Saskatoon as a suitable accommodation option [6]. - Winnipeg's Days Inn & Suites provides access to the Royal Aviation Museum and Assiniboine Park Zoo, appealing to both aviation and nature enthusiasts [7]. - Ontario's Days Inns are well-placed for major events like Boots and Hearts and Ottawa Bluesfest, enhancing the summer entertainment experience [8][9]. - Montreal's Days Inns allow guests to enjoy the Montreal International Jazz Festival and the vibrant city atmosphere [10][11]. - In Quebec's Lanaudière region, Days Inn by Wyndham Berthierville offers proximity to natural attractions and ecological adventures [12]. - Atlantic Canada features Days Inn by Wyndham Dalhousie and Summerside, providing access to local festivals and coastal experiences [13]. Group 2: Company Overview - Days Inns - Canada operates over 105 properties with more than 8,515 rooms, covering urban, airport, and resort markets [16]. - The brand is part of Wyndham Hotels & Resorts, which is the largest hotel franchising company globally, with approximately 8,900 hotels across nearly 95 countries [16].

Core Insights - Days Inns - Canada is enhancing its partnership with the Canadian Hockey League (CHL) by sponsoring the 2025 Memorial Cup, which will take place in Rimouski, Quebec from May 22 to June 1, 2025 [1] Group 1: Sponsorship Details - The sponsorship includes on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games [2] - Days Inns has collaborated with experiential marketing agency XMC to create interactive experiences for attendees [2] Group 2: Marketing Strategy - The marketing strategy aims to connect with CHL fans and enhance brand awareness through personalized activations, such as customized hockey cards for attendees [3] - A customized email campaign offering exclusive savings at Days Inns was launched for CHL Insider newsletter subscribers, complemented by digital ads on CHL websites [3] Group 3: Company Overview - Days Inns - Canada operates over 105 independently owned properties with more than 8,515 rooms across the country, participating in the Wyndham Rewards program [5] - Wyndham Hotels & Resorts, the parent company, is the largest hotel franchising company globally, with approximately 8,900 hotels in nearly 95 countries [5] Group 4: About XMC - XMC is an independent agency specializing in sponsorship and experiential marketing, providing strategic counsel and execution for over 30 companies [6] Group 5: About the Canadian Hockey League - The CHL is the largest development hockey league globally, consisting of 51 Canadian and nine American teams, supplying more players to the NHL and U SPORTS than any other league [7]

Core Insights - Days Inns - Canada has received the Franchisees' Choice designation for the fifth consecutive year, highlighting its strong franchise relations and support [1][2] - The Franchisees' Choice program, now in its 15th year, evaluates franchisors based on franchisee satisfaction across various critical business relationship aspects [2][3] Company Overview - Days Inns - Canada operates over 105 independently owned and operated hotels, offering more than 8,385 rooms across urban, airport, and resort properties in Canada [5] - The brand is part of Realstar Hospitality and is associated with Wyndham Hotels & Resorts, which is the largest hotel franchising company globally, with approximately 8,900 hotels across nearly 95 countries [5] Industry Context - The Canadian Franchise Association (CFA) represents over 600 corporate members and more than 40,000 franchisees, advocating for the franchise industry in Canada [6] - Franchising is the 12th largest industry in Canada, contributing over $133 billion annually to the economy and creating jobs for nearly two million Canadians [6]