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Omdia: OWS Crosses 10-Million-Unit Milestone as TWS Market Pivots to Value Creation
Businesswire· 2025-12-10 10:02
Core Insights - Global TWS shipments reached 92.6 million units in Q3 2025, reflecting a modest year-over-year growth of 0.33% [1] - Open Wireless Stereo (OWS) shipments surpassed 10 million units, marking a significant 69% increase year-over-year, which offset a 4% decline in conventional TWS shipments [1][2] Market Dynamics - The OWS category is reshaping consumer perceptions of hearable devices, with a notable shift towards democratized ANC technology priced under US$25 [2] - The market is diverging into two paths: premium differentiation focusing on advanced ANC and sound quality, and accessible innovation targeting emerging markets [2][4] - Apple remains the revenue leader in the TWS market, capturing around 50% of market value despite a 4% decline in shipments, while Xiaomi achieved triple-digit growth in Latin America and other emerging markets [2][3] Vendor Performance - In Q3 2025, Apple shipped 18.9 million units (20% market share), while Xiaomi shipped 8.6 million units (9% market share), reflecting a 24% growth [7] - Huawei and Shokz lead the advanced OWS segment, with Huawei focusing on AI-enabled experiences and Shokz targeting sports and safe listening [3][4] - OWS shipments are projected to reach 40 million units by 2026, representing 10% of the total TWS market, highlighting the strategic importance of open-ear audio [5] Regional and Technological Trends - Emerging markets are driving volume growth through aggressive pricing and feature democratization, while developed markets prioritize premium experiences and ecosystem integration [4] - The next phase of market differentiation will focus on AI-driven personalization and seamless device ecosystem integration [5]
Cyber Monday 2025: Unmissable tech deals — From MacBook to Amazon Fire TV Stick
The Economic Times· 2025-11-30 17:02
Core Insights - Cyber Monday 2025 is showcasing significant discounts across various tech categories, with notable offers from major brands like Apple, Sony, JBL, Amazon, and Jackery, indicating a strong shopping season for consumers looking for genuine deals [12][15]. Group 1: Apple Products - The Apple MacBook Air 13-inch (2025) is priced at $1,450, down from $1,699, representing a 15% discount, which is one of the best prices expected for Apple's latest laptops this season [2][14]. Group 2: Smart Home Devices - Amazon's smart-device ecosystem is particularly strong this Cyber Monday, with the Amazon Fire TV Stick 4K Plus discounted by 50% to $35, making it a popular choice for consumers [3][14]. - The Echo Show 11 is available for $195 (11% off), while the Echo Show 5 is marked down by 42% to $70, and the Echo Dot is now priced at $40, providing budget-friendly options for first-time smart home users [14]. Group 3: Audio and Entertainment Gear - The Sony WH-1000XM4 noise-cancelling headphones are listed at $248, reflecting a 42% discount, appealing to commuters and remote workers [4][14]. - Portable Bluetooth speakers are also featured, with the JBL Go 4 priced at $50 and the JBL Charge 6 discounted to $180, known for their battery life and audio clarity [5][6][14]. Group 4: Content Creation Tools - The DJI Osmo Pocket 3 Creator Combo is available for $749, down 19%, recognized for its portability and stabilization, making it attractive for content creators [8][14]. Group 5: Home and Everyday Tech - Discounts on household items include the Jackery Explorer 2000 v2 at $999, its steepest cut this year, and the De'Longhi Magnifica Evo Espresso Machine at $600 (40% off), favored by coffee enthusiasts [9][14]. - Other notable offers include the Philips Sonicare DiamondClean 9000 toothbrush at $130 (48% off) and the Ninja Foodi Air Fry Oven at $130 (50% off) [10][14]. Group 6: Security and Fitness Products - The Ring Battery Doorbell is available at half price for $70, marking one of the largest markdowns this Cyber Monday [11][15]. - The Shokz OpenRun Pro 2 Mini, discounted to $175, is highlighted for its comfort and safety features, appealing to runners and athletes [11][15].
The Best Prime Day Tech Deals: Headphones, Laptops, Tablets, and More
Business Insider· 2025-10-08 11:00
Core Insights - Amazon's October Big Deal Days event features significant discounts on tech products, particularly from brands like Apple, Samsung, LG, and HP [1][2] Tech Deals - The best Prime Day tech deals include a 24% discount on the iPad Mini with A17 Pro chip, marking the lowest price seen for this model [2] - Samsung's 65-inch Frame QLED 4K TV is available at a 14% discount, representing a substantial price drop [2] - Apple AirPods Pro (2nd Gen) with USB-C are discounted by 32%, now priced at $169.99, showcasing improved features over previous models [6] - Sony WH-1000XM5 headphones are offered at a 25% discount, now priced at $298, known for their excellent noise-canceling capabilities [14] - The Beats Studio Pro headphones are available at a 51% discount, priced at $169.95, highlighting their versatility for various audio needs [16] TV Deals - Samsung's 65-inch S90D OLED 4K TV is discounted by 24%, now priced at $1,297.99, praised for its high-contrast image quality [23] - LG's 65-inch G5 OLED 4K TV is available at a 27% discount, now priced at $2,476.99, recognized for its brightness and design [30] - Sony's 65-inch A95L OLED 4K TV is discounted by 43%, now priced at $1,998, maintaining its status as a high-end option [34] Tablet Deals - The new Apple iPad Air M3 (11-inch) is discounted by 25%, now priced at $449, featuring an upgraded processor [38] - The Apple iPad Mini (A17 Pro) is available at a 24% discount, now priced at $379, compatible with Apple Pencil Pro [46] Laptop Deals - The 2025 MacBook Air is discounted by 20%, now priced at $799, featuring the powerful M4 chip [49] - The Apple MacBook Pro 14-inch M4 (2024) is available at a 13% discount, now priced at $1,399, offering significant performance improvements [59] Monitor Deals - Alienware's 27-inch AW2725DF OLED Monitor is discounted by 37%, now priced at $570.99, ideal for high-end gaming [61] - Samsung's 34-inch curved ultrawide QHD monitor is available at a 50% discount, now priced at $399.99, suitable for premium office use [68] Speaker Deals - Bose TV Speaker is discounted by 18%, now priced at $229, designed for casual TV viewing [70] - Anker Soundcore Bluetooth speaker is available at a 38% discount, now priced at $27.99, ideal for portable listening [74]
Garmin announces collaborations with leading brands for Garmin Marathon Series
Prnewswire· 2025-08-05 11:03
Core Insights - Garmin has announced partnerships with Brooks, Dexcom, Maurten, Shokz, and Therabody to enhance the Garmin Marathon Series, starting with races in Toledo, Ohio on September 21, 2025 [1][8] Company Contributions - **Brooks**: Provides performance running footwear and apparel, offering participants a branded running shirt and showcasing gear at the expo [3] - **Dexcom**: Offers innovative glucose biosensing technology, including the Dexcom G7 and Stelo, to help runners track glucose levels, with a presence at the expo and finish line festival [4] - **Maurten**: Known for sports nutrition, will supply gels at aid stations to support runners during the event, and will also be present at the expo [5] - **Shokz**: Specializes in open-ear listening technology, will showcase headphones at the expo and provide support at cheer stations during the race [6] - **Therabody**: Focuses on recovery devices to enhance athletic performance, offering exclusive deals and recovery zones throughout the event [7] Event Details - The Garmin Marathon Series will feature events in Toledo, Ohio, and Tucson, Arizona, with four race distances: a full marathon, half marathon, 10K, and 5K, with registration currently open [8]