Core Insights - Spectrum Reach has completed the acquisition of ShowSeeker, enhancing its media buying capabilities for U.S. advertisers [1][2] - The acquisition aims to provide comprehensive, flexible, and efficient advertising solutions for clients ranging from small businesses to national brands [2][3] - The integration will create an end-to-end media intelligence solution, combining ShowSeeker's tools with Spectrum Reach's operational automation suite [3][4] Company Overview - Spectrum Reach is the advertising sales division of Charter Communications, operating in 36 states and 91 markets, offering custom advertising solutions [5] - ShowSeeker, founded in 2003, specializes in cloud-based campaign management systems that streamline ad sales and planning processes [6][7] - The acquisition will enhance ShowSeeker's capabilities in delivering innovative AdTech solutions and improve operational efficiencies for advertisers [4][6]

Core Insights - Comscore has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into the Pilot platform, enhancing audience evaluation and transaction capabilities for media buyers and sellers [1][2][3] Group 1: Partnership and Integration - The integration allows for person-level insights combined with local time-shifted viewing data, marking a significant advancement in local market measurement and campaign execution [2] - This collaboration enables users to assess individual-level demographics, such as age and gender, rather than just household-level impressions [2][3] Group 2: Benefits to Users - The integration enhances the ability to build proposals, evaluate schedules, and measure campaign performance within a platform tailored for media buyers and sellers [3] - Users can expect improved targeting precision, proposal automation, and post-campaign analysis as a result of this update [4] Group 3: Company Backgrounds - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across various platforms, providing comprehensive cross-platform measurement [5] - ShowSeeker, founded in 2003, offers cloud-based campaign management solutions, streamlining the advertising sales lifecycle and maximizing ROI for clients [6]