Core Insights - Harris Poll has launched Harris QuestRQ, a next-generation reputation system designed for business, communications, and marketing leaders [1] - The system connects live corporate reputation metrics with over three decades of proprietary ranking data, allowing firms to measure their reputation in real-time [2] Group 1: System Features - Harris QuestRQ features an always-on corporate pulsing system that links reputation movements to over seventy-five metrics of brand health, providing continuous reputation intelligence [2] - The platform is modular and customizable, supported by consulting expertise to translate data into actionable strategies across various departments [4][5] - It operationalizes reputation insights at scale, enabling organizations to use reputation as a shared measure of enterprise performance [6] Group 2: Market Relevance - The concept of 'Cultural Relevance' is introduced as a new benchmark for how company actions resonate with audiences, highlighting the tension between trust and relevance [4] - Organizations across various sectors, including financial services and healthcare, have utilized the underlying Reputation Quotient framework to guide leadership decisions and manage crises in real-time [5] Group 3: Strategic Importance - Reputation is increasingly viewed as a valuable asset, with leaders needing real-time visibility to make informed decisions [5] - Harris QuestRQ transforms reputation management from a reactive process into a proactive strategy, providing clarity for building resilient brands [7]

Core Insights - The research conducted by Quad and The Harris Poll reveals a strong consumer preference for in-person shopping experiences during the holiday season, emphasizing the importance of tactile interactions in gift-giving [1][3][4] Consumer Preferences - 74% of consumers believe in-store shopping enhances their holiday spirit, while 75% feel it fosters connections with family and friends [3][7] - 76% of Americans report deeper connections with brands through in-person retail experiences, indicating that tangible interactions build trust and engagement [4][8] - 78% of Millennials and 71% of all respondents feel more present and less distracted by their phones when engaging in tactile brand interactions [5] Catalogs and Physical Retail - 70% of consumers view physical catalogs as a good starting point for holiday gift purchases, with 51% planning to rely more on catalogs this year to reduce online scrolling [2][16] - 66% of Americans express a desire for personalized catalogs curated specifically for them, highlighting the catalogs' role in sparking gift ideas [16][12] Changing Dynamics of Holiday Shopping - 75% of respondents perceive Black Friday and Cyber Monday as transactional rather than joyful, with 72% finding better deals outside these shopping holidays [9][10][15] - 84% of consumers prefer meaningful deals spread across the holiday season rather than concentrated on just two days [15] Generational Insights - Younger generations, particularly Gen Z and Millennials, show excitement for receiving printed catalogs, with 54% of Gen Z and 51% of Millennials indicating enthusiasm [11][12] - 64% of respondents believe catalogs help them narrow down choices faster than online shopping, further emphasizing the catalogs' effectiveness as a marketing tool [16][12]

Core Insights - The study by Quad and The Harris Poll reveals a significant consumer shift towards valuing physical, in-real-life (IRL) brand experiences, indicating a need for brands to blend online and offline touchpoints to enhance engagement [1][4][10] Consumer Preferences - 81% of Gen Z express a desire for easier disconnection from digital devices, highlighting a trend towards IRL experiences [2][7] - 78% of Americans prefer a completely in-person social life over a digital-only one, with 84% of Gen Z and Millennials valuing brands that integrate technology with physical experiences [7][8] - 76% of surveyed Americans believe that physical retail experiences foster deeper connections with brands [8] Marketing Strategies - The survey suggests that brands should adopt omnichannel marketing strategies to create impactful sensory interactions, meeting consumers both in-store and online [2][3] - Positive tactile experiences can enhance brand value, with in-store exposure being critical for driving purchases [5][10] - Print marketing remains effective, with 65% of Americans looking forward to receiving catalogs, and 71% feeling that print conveys authenticity [8][9] Retail Trends - The concept of "Retail Tourism" is emerging, with 63% of respondents planning trips specifically to visit retail stores or brands [12] - Consumers are increasingly seeking unique, Instagrammable store designs, with 62% of Gen Z and Millennials stating that such designs influence their shopping decisions [18] Brand Engagement - 78% of Gen Z and Millennials report that physical mail prompts them to visit physical stores, indicating the importance of integrating various marketing channels [9] - The research emphasizes the importance of tactile experiences in marketing, coining the term "Return on Touch" to describe the potential benefits for brands [10]