Core Insights - Quad/Graphics, Inc. has announced a strategic partnership with Vistar Media to enhance programmatic buying for consumer packaged goods (CPG) brands on its In-Store Connect platform, facilitating automated ad purchases and optimizations in retail environments [1][4][5] Group 1: Partnership and Technology Integration - The integration of Vistar's advanced ad server and supply-side platform into Quad's In-Store Connect allows advertisers to purchase in-store ad inventory with precision and flexibility, utilizing real-time programmatic bidding [2][5] - This partnership aims to transform brick-and-mortar stores into dynamic advertising channels, bridging online precision with in-store influence, thereby delivering measurable results for both advertisers and retailers [4][5] Group 2: Market Expansion and Reach - Since its launch in 2024, Quad's In-Store Connect has expanded its regional footprint to include various retail locations, providing access to millions of shoppers and planning further expansion across additional retail brands [5] - The In-Store Connect solution leverages strategically placed digital signage and kiosks to enhance brand awareness and engagement at critical retail moments, driving increased brand recall and conversion rates [4][5] Group 3: Company Overview - Quad is a marketing experience company that offers a comprehensive range of marketing and print services, integrating creative, production, and media solutions across online and offline channels [6][7] - The company employs approximately 11,000 people across 11 countries and serves around 2,100 clients, focusing on various industry verticals including retail and consumer packaged goods [7]

Core Insights - T-Mobile has completed the acquisition of Blis and Vistar Media, enhancing its advertising capabilities and expected to contribute significantly to revenues and EBITDA in 2023 [1][3][4] Group 1: Acquisitions Overview - T-Mobile acquired Blis for $175 million in cash, gaining access to advanced geo-powered advertising technology [3] - The acquisition of Vistar Media was finalized for $600 million in cash, providing T-Mobile with a strong presence in the digital out-of-home advertising sector [4] - The combined contributions from these acquisitions are projected to be $250 million in revenues, $75 million in EBITDA, and $50 million in free cash flow for T-Mobile in 2023 [1] Group 2: Strategic Implications - The acquisitions align with T-Mobile's strategy to diversify its business operations and create new revenue streams in a competitive U.S. wireless market [6] - Integrating Vistar and Blis' technologies will enhance T-Mobile Advertising Solutions, allowing for more personalized advertising and improved value for marketers [7] - T-Mobile's acquisition strategy has strengthened its position in the wireless industry, previously highlighted by the acquisition of Sprint in 2020 [8] Group 3: Market Performance - T-Mobile's stock has increased by 59.8% over the past year, outperforming the industry growth of 38.6% [10]