Backstage at the Forbes #Under30Summit, Allison Ellsworth, poppi cofounder and brand advisor, shared advice for individuals thinking of starting a company. https://t.co/VdQ1pJhdYD https://t.co/CAjDD8kdez ...

"Sometimes, when you're investing in a brand, you just have to follow your gut." Backstage at the Forbes #Under30Summit, Allison Ellsworth, poppi cofounder and brand advisor, spoke about what she thinks is the hardest part of building a company. https://t.co/VdQ1pJhdYD https://t.co/3DqodFd6J1 ...

Core Insights - PepsiCo has completed the acquisition of poppi for $1.95 billion, with a net purchase price of $1.65 billion after accounting for anticipated cash tax benefits [1][2][3] - This acquisition is part of PepsiCo's strategy to transform its portfolio and align with consumer preferences for functional products [2][3] Company Strategy - The acquisition of poppi is seen as a strategic fit for PepsiCo's vision for the future of beverages, focusing on rapid growth and consumer engagement [3] - PepsiCo aims to modernize soda offerings, targeting Gen Z and millennial consumers through poppi's community-driven marketing approach [3][7] Financial Details - The total acquisition cost includes a performance-based earnout contingent on achieving specific performance metrics [1][2] - PepsiCo's revenue for 2024 was nearly $92 billion, indicating a strong financial position to support such acquisitions [5] Brand Overview - poppi is a prebiotic soda brand that combines prebiotics, fruit juice, and apple cider vinegar, offering a low-calorie beverage with no more than five grams of sugar per serving [3][7] - The brand has gained popularity through vibrant packaging and effective social media campaigns, fostering a loyal customer base [3][7]