Upset over higher food prices, consumers are cutting back on purchases, stockpiling certain items or exploring more-affordable stores https://t.co/dL7Obevj4V ...

Upset over higher food prices, consumers are cutting back on purchases, stockpiling certain items or exploring more-affordable stores https://t.co/ijJ7RYHxlu ...

大家好我是大鱼 特斯拉在德国崩盘 市占率仅0.7%！ 这听起来震撼 对吧？ 但这根本不是 一场公平的比赛 数据背后 是一个被公司福利 供应商潜规则 和面子文化 操控的市场 你以为是 产品力对决？ 错 这其实是一场德国 汽车帝国的 主场保卫战 大家不要错过 今天的精彩内容 OK let's go 第一部分 特斯拉在德国崩盘？ 我们先来看一张 在网路上 传疯了的图 这是特斯拉2025 年 至今在欧洲 各国的市占率 你看看挪威 19.2% 根本是把特斯拉 当国民车在开 但你把视线往右 拉到底看德国 0.7%！ 很多朋友可能 会感觉到意外 为什么在德国的 市占率这么低！ ？ 那个盖了特斯拉 Giga Berlin 的德国？ 那个生产销往全欧洲 Model Y 的德国？ 结果在自家 市场的占有率 竟然是全欧洲垫底？ 这也太扯了吧？ 感觉就像是你开了个 物美价廉的面包店 结果街坊邻居 全都跑去对街 买又贵又普通的面包 这合理吗？ 很多人看到这个 数据就高潮了 说你看你看 特斯拉不行了吧 在汽车工业心脏 被人家吊打 但如果你真的这么想 那就太天真了 这根本不是一场 公平的比赛 这背后的水 可深了去了 为什么特斯拉 在德国这 ...

If whimsy and impulse too often guide your style, you’re likely wasting money. The sensible move: Avoid these shopping traps.🔗: https://t.co/csFCuSkvG4 https://t.co/sAy2ub4xLl ...

Sale shopping, stocking up on duplicates, dressing your fantasy self?It’s time to reform your impractical ways. Here’s how. https://t.co/gORJza4ALA ...

Have you scrolled through social media late at night, clicked on a brightly coloured button and bought something you regretted? Are you hiding parcels from your spouse? Have you heard of oniomania? https://t.co/wEnMidQyZj ...

Financial Data and Key Metrics Changes - The company reaffirmed its full year 2025 organic sales growth guidance of about 5% despite facing headwinds from U.S. retailer restocking and adverse weather conditions in Europe [9][10] - For 2025, the company anticipates a reasonable top-line growth of 4% to 5% but expects a 10% decline in EPS, indicating a challenging profit environment [6][7] Business Line Data and Key Metrics Changes - Organic sales in North America declined approximately 3.5% year over year in the first half, attributed to retailer restocking and softer underlying trends [14][20] - The company is focusing on optimizing shopping trips and maximizing brand presence, particularly for products like Oreo, which has seen increased penetration but decreased purchase frequency [18][20] Market Data and Key Metrics Changes - In Europe, the company experienced a decline in chocolate volumes due to higher temperatures impacting consumption, particularly in key markets like the U.K. and Germany [12][27] - Elasticities in Europe have increased to around 0.6 to 0.7, higher than the anticipated 0.4, indicating a shift in consumer response to pricing [28][29] Company Strategy and Development Direction - The long-term strategy established in 2018 remains valid, focusing on building presence in key categories and supporting brand growth [5][6] - The company is exploring collaborations with other brands, such as Coca-Cola and Biscoff, to enhance product offerings and market presence without engaging in M&A [21][26] Management's Comments on Operating Environment and Future Outlook - Management noted that consumer spending behavior has not changed significantly over the past two and a half years, with consumers remaining cautious and prioritizing basic necessities [15][16] - The outlook for North America is expected to remain challenging for the next 6 to 12 months, with a focus on adapting to consumer behavior and optimizing product offerings [20][40] Other Important Information - The company is optimistic about cocoa prices decreasing in the future due to increased supply from West Africa and other regions, which could improve margins [30][31][34] - The cakes and pastries category is seen as a significant growth opportunity, with expectations of reaching a $125 billion market by 2030 [52][54] Q&A Session Summary Question: What is the outlook for North America in the next 6 to 12 months? - Management expects continued challenges in North America, with consumers remaining cautious and spending patterns not changing significantly [20] Question: How does the company view its collaborations with other brands? - Collaborations are seen as win-win opportunities that enhance product offerings without the complexities of M&A [21][26] Question: What is the current view on cocoa fundamentals? - Cocoa supply is expected to increase, leading to a potential decrease in cocoa prices, which would benefit the company's margins [30][31][34] Question: What are the growth expectations in emerging markets? - Emerging markets are crucial for long-term growth, with a focus on building strong brands and expanding distribution [36][39]

AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Incorporating attractive words into marketing strategies can attract consumers [3] - AI helps personalize offers based on consumer behavior, as exemplified by Zepto [4] - AI is becoming mandatory for digital marketers, marking a shift from traditional methods [5] - Startups need sophisticated marketing strategies, and AI can assist in this task [6] - Proper targeting and segmentation are crucial for successful marketing campaigns [7] - AI provides suggestions and learns from user data, as seen in Netflix [8][9] - Digital marketers and agencies need to be educated on AI to compete globally [10] Ethical Considerations - Transparency and data privacy are crucial when incorporating AI in marketing [11][12]

Service stations are getting larger and offering higher-quality food, drink and shopping to entice customers who aren’t stopping to refuel, says one analyst. We explain why they’re getting a makeover https://t.co/eh9GBYtJRq ...

Consumer Behavior & Market Trends - Resale stigma has diminished, now a badge of honor, driven by millennials and Gen Z [1] - Consumers, especially Gen Z, are increasingly likely to buy secondhand first [1] - Consumers are now checking secondary market prices before purchasing in the primary market [3][4] - Consumers are using resale platforms to assess the resale value of items before initial purchase, similar to using Kelly Blue Book for pricing [4] Business Strategy & Opportunities - Educating consumers about resale value is crucial for disrupting the space [1][2] - Stores provide a branding opportunity to showcase secondhand options [1][2] - Consignment creates a positive feedback loop, encouraging repeat business and changing shopping behavior [3] Product & Brand Performance - Certain items, like shoes, may not hold resale value, while brands like Birken and jewelry do [2]