Core Viewpoint - Triumph, the German lingerie brand that introduced "underwire bras" to China, is reportedly planning to withdraw from the offline market in mainland China by the end of this year [1][2]. Company Summary - Triumph is set to close all its offline stores in mainland China by December 31, 2023, as confirmed by multiple store employees in cities like Shanghai and Guangzhou [2][4]. - The brand has been a popular choice for women's underwire bras but is facing challenges in the current market environment [2][5]. - Triumph's pricing strategy positions it in the mid-to-high-end segment, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [4]. Industry Summary - The women's lingerie market is undergoing a significant transformation, moving away from traditional underwire bras to a more diverse range of products, including sports bras, seamless bras, and plus-size options [5][6]. - According to a report by Northeast Securities, the competitive landscape in China's women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [5]. - Emerging brands like Ubras are rapidly gaining market share by addressing consumer needs with innovative products and effective marketing strategies, such as celebrity endorsements and live-streaming sales [5][6].