Understanding the new economics of attention https://t.co/nrWvUEQOHH ...

"Attention at any cost" culture is speedrunning Lord of Flies on CT today.Ashamed to be associated with some of things "popular" people have put on the timeline.It's okay to keep your mouth shut...advisable even ...

At its core, the attention economy is a high-frequency market of microtransactions.Crypto unlocks a sandbox of value exchange and programmable incentives.With 250k+ MAU, @OverHerdXYZ shows what happens when those mechanics run on frictionless rails like Sei. ($/acc)Imran Khan (@lmrankhan):One of the Yik Yak founders joined Alliance this batch and launched @OverHerdXYZIt’s an anonymous, location based posting app where users get rewarded for engagement. Launched in stealth just three months ago, OverHerd alr ...

Core Argument: Technofeudalism & Attention Economy - The tech industry argues that the current digital landscape resembles technofeudalism, where big tech corporations act as "lords" and users are "serfs" providing data [2][6] - Digital platforms extract user data through interactions, converting them into behavioral patterns and predictions, similar to serfs working on fields [5][6] - User attention is the product, manipulated by algorithms to maximize engagement and profit for tech companies [8][9] Data Extraction & Algorithmic Manipulation - Platforms collect diverse data points beyond likes and follows, including engagement time, location, scrolling speed, and swiping behavior [5] - Algorithms analyze user behavior to predict future preferences and influence mood, maximizing engagement for profit [7] - Content is tailored to users, creating an illusion of choice within algorithmically filtered options [10][11] Impact on Individuals & Society - The system creates echo chambers by exposing users only to aligned ideas, hindering critical thinking [13] - Misinformation spreads rapidly due to its emotional impact, as seen in the Southport incident [13][14] - Constant engagement with short-form content can hijack attention spans, leading to exhaustion and hindering personal development [16][17] Reclaiming Control & Time - Individuals can regain control by curating their feeds and intentionally interacting with beneficial content [18] - The industry emphasizes the importance of guarding one's attention and using time wisely [17][18]

What if ads paid you? Attention is becoming an asset class.Stay tuned 👀 https://t.co/F3hjP7hZNS ...

Attention in Sales and Finance - Attention is a limited resource shaped by emotions, personal relevance, and threat/novelty [5][6] - In sales, attention is the first and fiercest battleground; salespeople must understand and adapt to the attention style of their audience [6][7] - The finance industry shapes markets with attention, using data-driven analysis and relational data to spot future trends [7][8] Gender Differences in Attention - Men and women perceive the same scene differently, with women often focusing on emotional aspects and men on factual details [11] - Men tend to use a "spotlight" approach to attention, focusing deeply and zoning out distractions, while women use a "lantern" approach, scanning the environment and multitasking [12][13] Impact of the Digital World - The digital environment hijacks attention through cognitive profiling, tracking user behavior to monetize focus [18][19] - Women tend to engage with story-based content, while men prefer task and information-based content [20] Strategies for Managing Attention - Individuals need to be aware of how and why they pay attention and practice flexibility in switching between different attention styles [21] - Embracing diversity in attention styles brings balance, innovation, and understanding [22][23]

Core Insights - Integral Ad Science (IAS) has formed a strategic partnership with Snap Inc. and Lumen Research to introduce a customized attention measurement tool for Snapchat campaigns, enabling advertisers to gain social attention metrics through a unique Snapchat attention score within the IAS Signal platform [1][3][5] Company Developments - The Snap Attention Measurement combines Lumen's eye-tracking technology with IAS's AI-powered media quality data, allowing advertisers to move beyond traditional viewability metrics and obtain deeper insights into consumer behavior [4][6] - IAS's CEO, Lisa Utzschneider, emphasized the importance of understanding consumer engagement with media, highlighting the partnership's role in providing a comprehensive view of attention to enhance media performance on social platforms [3][5] Industry Impact - This partnership is seen as a significant advancement in the Attention Economy, providing advertisers on Snapchat with the ability to measure how attention influences consumer actions [5] - The new attention measurement tool will be integrated into IAS Signal, which is designed to deliver essential data and insights for optimizing digital campaigns across various channels [5][9]