history. When we hear that word, what is it that comes to our mind. Perhaps some dates, records, perhaps the names of some rulers and generals arranged neatly in an order.But did it mean the same for our ancestors. What was history for them. When they didn't have records, perhaps they imagined and when they mixed memory with myth, they created story that made sense about their past.And this talk is going to about those stories. Somewhere in the 14th century, one bright morning, Sultan Firosha Touglak stands ...

Core Insights - The discussion centers around the concept of "Intangence," which emphasizes the importance of human connection and intangible values in branding and marketing [3][6][30] - Trust is identified as a critical component of brand value, with consumers willing to pay a premium for brands they trust [5][12] - The role of storytelling in marketing is highlighted as a means to create emotional connections and convey brand purpose [19][20] Group 1: Intangence and Human Connection - "Intangence" is defined as the language of human connection, focusing on the intangible values that brands can offer [3][6] - Trust is described as the new brand commodity, essential for distinguishing genuine brands in a world filled with misinformation [5][12] - The value of a brand is determined by the meaning it holds for consumers, rather than just its physical assets [7][30] Group 2: Storytelling and Brand Purpose - Authentic storytelling is crucial for brands to connect with consumers on an emotional level, making the brand memorable [19][20] - Brands should focus on their purpose and how they will be remembered, which can guide their marketing strategies [24][25] - The example of Coca-Cola illustrates how a brand can sell a product with no nutritional value by embedding it in emotionally compelling narratives [21][22] Group 3: Market Dynamics and Cultural Differences - There are cultural differences in how brands build trust and connect with consumers, but universal truths exist that can guide marketing strategies [16][27] - The concept of "currency of conversation" emphasizes the need for messages to be relevant and resonate deeply with the audience [25] - The importance of understanding emerging trends and consumer behavior is highlighted as essential for effective brand storytelling [26]

[संगीत] जब मैं अकेला होता हूं, कुछ कहता हूं, सुन लेता हूं। गहरे विचार के सागर में कुछ आता है कुछ जाता है। गहन मौन का वह आंगन एक श्वास की हल्की सी आहट आती है और जाती है। कुछ देर मौन के साथ-साथ जीवन के क्षण कट जाते हैं। व्हेन आई एम अलोन आई स्पीक एंड लिसन टू मसेल्फ। एंड इन द वास्ट ओशन ऑफ डीप थॉट्स आइडियाज कम एंड गो। व्हेन इन सॉलिट्यूड व्हेन इन सॉलिट्यूड इवन द फेंटेस्ट विस्पर ऑफ़ ब्रेथ इज़ नोटिसेबल एंड टाइम फ्लोस विथ द स्टिलनेस एंड लाइफ मूव्स ऑन इन अ क्वाइट मोमेंट। आई थिंक दिस इज़ अ गुड डिस्क्रिप्शन ऑफ़ एन आर्टिस्ट ...

[Music] Thank you. Artist Artists are often told that they're only empowered to tell their own stories. And of course, there is great power in owning our own narratives.But I'm a portrait photographer and filmmaker. I partner with other people to tell their stories. In an increasingly polarized world, I think it's more important than ever to tell stories collaboratively across global connections and differences.Through shared storytelling, we learn more about each other and ourselves. For the last seven yea ...

Good afternoon everyone. When we talk about youth and heritage, they seem to be far from each other. But after a quick show of hands, you'll learn the underlying connections between them.Question one, who saw the moon during the mid-autumn festival. Show me your hands, please. Thank you.And question two, who have been amazed by the ancient temples while playing the black mythong. Raise your hands if so. Thank you.We see that's most of us. Here's a question. When you saw the pictures view or just play the ga ...

A few years ago, my family went through a big setback, big financial setback. We had all the comforts of our life, everything which you need to lead a very comfortable life. Suddenly this financial setback and we were struggling to pay our bills to pay a large debt which has just come up.Now I was thinking how is it possible that on one day you have all the facilities you have all the comfort in your life and on a very other day everything is gone. How's that possible. Cut to few months later.I was just lyi ...

[Music] So, I'm standing in the middle of the dance floor waiting for my niece to throw the bouquet. I don't want to be here. But my mom nudged me and said, "Go on, get up there. It'll do you good. " I'm surrounded by the bridesmaids and a gaggle of gorgeous 20-year-olds, all a good four inches taller than me. I feel like I'm in an episode of Sex in the City. The bride hacks the bouquet and I half-heartedly stick my arm out and smack. The bouquet lands in my hand. I caught the bouquet. I caught the bouquet. ...

[Applause] [Music] You know that moment when you're watching a movie or your favorite TV show or you're reading a book and you feel something, a connection to the story. You are there. You are the character or you love them so much that they start to feel like friends.You root for them to pull through a challenge, experience their first kiss or finally stand up for themselves or for those who can't. Now imagine that story, the movie or TV show, but instead of human actors, all these friends are now replaced ...

Why Smart Leaders Treat Storytelling As A Strategic Superpower https://t.co/GSwZ6TWITs ...

What is the answer to an increasingly divided world where our differences become barriers. Where those barriers can lead to conflict and where that conflict can lead to violence. Where humanity is no longer flourishing, it's just surviving.I have an idea. Why don't we just stop for a minute and stop listening to those divisive narratives that are out there, planted by those who wish to rule us by dividing us. I think it's time that we start to talk to each other more. I think it's time we started to tell ou ...