Core Viewpoint - The U.S. stock market, particularly the Nasdaq-100 index, has experienced a significant decline, but historical trends suggest that such downturns often lead to recoveries, presenting potential buying opportunities for investors, especially in high-quality stocks like Netflix [1][2]. Company Performance - Netflix has emerged as a leader in the streaming industry, ending 2024 with 301.6 million paying subscribers, significantly outpacing competitors like Amazon Prime and Disney+ [4]. - The company generated a record $8.7 billion in net income in 2024, a 61% increase from the previous year, on revenues of $39 billion [5]. - Netflix's advertising revenue doubled in 2024, with expectations for it to double again in the current year [8]. Growth Strategies - The introduction of a cheaper ad-supported subscription tier in November 2022 has been pivotal, accounting for 55% of new signups in available markets [6][7]. - Netflix plans to invest $18 billion in content creation and licensing in 2024, with a focus on live programming to enhance subscriber engagement [9][13]. Market Position and Valuation - Netflix's stock is currently trading at a price-to-earnings (P/E) ratio of 49, which is higher than the Nasdaq-100 average of 29, but its growth potential suggests a forward P/E ratio of 32 based on projected earnings [14][15]. - Analysts remain bullish on Netflix, with 32 out of 54 giving it the highest buy rating, and an average price target of $1,086 indicating an 11% upside potential [17][18]. Long-Term Growth Potential - Netflix estimates it has only captured 6% of its $650 billion total addressable market, indicating substantial room for growth in paid memberships, advertising, and gaming [19].