I wrote an article/guide in May on how to make money from info-stuff without nuking your brand/credibility. The baseline takeaway is just write about things you actually use and think are interesting…and don’t overdo it.I think the decision matrix from SafZ here is a pretty good algo if you are trying to go heavy/serious on info incentives in late 2025.That being said I think if you’re just now starting to figure out how to play this game you’re *very* late to the partySafZ (@CrypSaf):“Mann, I don’t want to ...

There is a big graveyard of dead InfoFi platforms that had a big launch announcement and then we've never heard from them again ...

Marketing Strategy - The company anticipates the InfoFi team recognizing the value of the mindshare campaign for Tempo [1]

Obviously this doesn’t apply to all projects doing InfoFi but I see way too many people complaining everytime a TGE fails ...

NFT Ecosystem & Valuation - Doodles 生态系统覆盖范围和估值可能在未来几周和几个月内受到积极影响，因为持有 Doodle NFT 并将其用作个人资料图片可以获得乘数效应 [1] - 行业对 Doodles NFT 项目保持乐观态度，因为它与 InfoFi 连接，目前只有两个项目利用了这一点 [1] InfoFi & Market Saturation - 下一个与 NFT 相关的 Kaito 排行榜将包括 Doodles 和 $DOOD [2] - InfoFi 垂直领域中，与 Doodles 相关的领域尚未达到饱和状态 [2]

Industry Trends - The industry observes conflicting views on the viability of InfoFi/socialfi/etc, with some declaring it dead [1] - The industry notes Bo Hines' appointment as a Strategic Advisor at a highly profitable company [1] Company Performance - The company is described as the most profitable in history (per employee) [1] - Bo Hines is recognized for his communication skills ("best yapper") within the White House context, leading to his advisory role [1]

A lot of the current angst aimed at InfoFi has been apparent/obvious to me for quite some time.As predicted in April, many potentially valuable accounts absolutely ruined their long term value by optimizing for short term incentivesNow brands are pissed bc the incentive seeking info spam locusts are causing their brands to look cheap/low quality…What’s the next step? Course correcting - Kaito/etc will all have to work on their algo to penalize/remove shoddy/low quality placement, and brands are likely to cu ...

NFT 市场趋势 - NFT InfoFi 排行榜显示了市场对信息金融的关注 [1] - Pfp (Profile Picture) 被认为是 CT (Crypto Twitter) 上最有价值的资产，持有者扮演着大使的角色 [1] 项目合作与生态系统 - Moonbirds 宣布与 Kaito 合作，并推出生态系统奖励计划 [1] - Moonbirds 在生态系统建设方面表现出领先地位 [1]

General Overview - The document mentions "honest work" and refers to InfoFi as a "gift that keeps on giving" [1] External Resource - The document includes a link to a Twitter post: https://t.co/cxQEKHQnW2 [1]

Industry Focus - The report references a discussion about the current state of InfoFi with Yu Hu, founder of Kaito [1] - The discussion was featured on @thewaleshow [1]