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Market Trends & Wealth Growth - The private aviation industry has experienced significant growth since the pandemic [1] - Rising stock and crypto prices have contributed to a surge in the number of wealthy individuals, with the US adding over 1,000 thousand millionaires on average every single day in 2024 [1] - The number of individuals worth more than $30 million (30 million USD) surged to a record in 2024 [1] Consumer Behavior & Luxury Perks - Social media platforms like Instagram are showcasing the lifestyles of jet setters, influencing the desire for private jet travel [2] - Private jet providers are offering increasingly attractive perks, such as bypassing security lines and providing luxury amenities like gourmet menus and in-flight spa treatments [2]

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Generational Shift in Luxury Perception - At 25, luxury was defined by status symbols like a Patek Nautilus watch, a Porsche 911 car, and access to exclusive venues [1] - By 45, luxury shifts towards health, well-being, and quality of life, including natural waking, mental clarity, physical vitality, and financial security [1] Components of Modern Luxury - Modern luxury includes optimal physical and mental health, such as zero brain fog, morning wood, and good metabolism [1] - Strategic crypto reserve represents a component of financial security in modern luxury [1] - Sufficient energy for strength training and engaging with family is also considered a luxury [1]

Consumer Behavior & Luxury Redefined - At age 25, luxury was defined by status symbols like a Patek Nautilus watch, a Porsche 911 car, and access to exclusive venues [1] - At age 45, luxury shifts towards personal well-being, including natural waking, mental clarity, physical health, and financial security [1] - The definition of luxury is evolving from material possessions to health, energy, and quality time [1]

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