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Inside America’s booming bunker business
NBC News· 2025-07-03 23:30
Market Trends & Growth - The bomb and fallout shelter market is forecasted to grow from approximately $140 million this year to over $175 million in 2030 [6] - 74 million Americans are prepping for disasters, spending about $11 billion annually [8] - US Safe Room's business has grown immensely over the last 5 years [9] Consumer Behavior & Demographics - A significant portion of bunker interest comes from the ultra-wealthy, with concerns about biological events, civil unrest, and nuclear fallout [6] - Bunker buyers are reportedly 99% conservative Republicans and Christians [5] - Millennials and Gen Z are stocking up on survival kits and medical supplies more than older generations [8] - A 2024 FEMA survey found 83% of respondents taking at least three preparedness actions for a disaster, up significantly from previous years [9] Product & Service Offerings - Atlas Survival Shelters offers a range of shelters, from small concrete options to sprawling underground bunkers, priced from $20,000 to millions [3][4] - Some developers are pre-installing bunkers in new houses [5] - US Safe Room makes shelters for companies and individuals seeking protection from tornadoes, wildfires, and storms [9] Motivations & Concerns - Clients are planning to ride out extinction-level events like pandemics, nuclear war, or societal collapse [3] - High-net-worth individuals are concerned about biological events, civil unrest, and nuclear fallout [6] - Climate change-driven storms and wildfires are making lifeboats (shelters) seem like a good idea [8]
X @Bloomberg
Bloomberg· 2025-06-30 03:03
The US should focus on the one thing we can be sure of in Iran, that the regime's priority is survival, and to do that it will have to adapt, writes @MarcChampion1 (via @opinion) https://t.co/7oad49pMLP ...