Core Insights - The tourism development in Guiyang and Gui'an has transformed from a "net celebrity check-in place" to a "treasure tourism destination," with over 100 million visitors expected in 2024, marking a 14% increase in domestic tourists and a 140% increase in international tourists compared to the previous year [1][2] - The "Shuangshuang Guiyang" brand has evolved, focusing on year-round tourism activities and integrating various cultural and recreational elements to enhance the city's appeal [2][3] Group 1: Tourism Growth Metrics - By 2024, tourism revenue is projected to increase by 37.9% compared to 2020, with an average annual growth rate of 4.65% for visitors and 11.17% for tourism revenue from 2021 to 2024 [1] - Guiyang and Gui'an have implemented a "strong tourism" strategy, focusing on resources, customer sources, and service quality to enhance the tourism brand [1] Group 2: Cultural and Recreational Integration - The "Shuangshuang Guiyang" brand incorporates six dimensions of enjoyment and has transitioned from seasonal branding to a year-round cultural tourism IP [2] - Various seasonal activities are planned, including spring cherry blossom events, summer cool retreats, autumn cultural seminars, and winter wellness packages, creating a comprehensive tourism experience [2] Group 3: Recognition and Awards - Guiyang has received multiple accolades, including being named "Best Summer Tourism City" and one of China's "Top Ten Beautiful Cities," highlighting its growing reputation in the tourism sector [3] Group 4: Cultural and Tourism Fusion - The integration of culture and tourism has led to the emergence of significant IPs, such as the successful film "Nezha" and various sports events, which have boosted local economic activity [4][5] - The Guiyang Marathon has become an international event, generating direct economic benefits of approximately 14.59 million yuan and indirect benefits of 904 million yuan [5] Group 5: New Tourism Experiences - The number of A-level scenic spots has increased to 45, with new attractions and experiences being developed to cater to younger audiences [7] - The rise of coffee culture and craft brewing in Guiyang has created new tourism hotspots, with over 3,000 coffee shops and innovative local products attracting visitors [8] Group 6: Cultural Heritage and Community Engagement - The promotion of five cultural themes—red culture, Yangming culture, ethnic culture, community culture, and historical culture—has enriched the cultural landscape and enhanced tourism appeal [9][10] - Public cultural services have expanded significantly, with numerous facilities established to improve access to cultural experiences for residents and visitors alike [12][13]