Core Insights - The Chinese consumer market is transitioning from a shallow competition based on traffic dividends to a new stage driven by ecological strength and deep operations by 2025 [1] - The "Harmony Business Growth Forum" held by Whale Hong Dynamics on November 28 focused on "New Ecology, New Opportunities, New Growth" to guide brands in complex markets towards proactive marketing strategies for 2026 [1] New Ecology - The release of HarmonyOS 6 marks a transition from "usable" to "user-friendly," with over 27 million devices equipped with HarmonyOS 5 and 6, expanding at a rate of over 100,000 devices daily [2] - The Harmony ecosystem is reshaping the marketing logic for brands by providing a unified account system, seamless service flow, and precise scenario recognition, facilitating short-chain communication from "reach" to "mind" [2] New Platform - Whale Hong Dynamics and Vogue Business released a report titled "New Middle Class: Consumer Mindset Portraits and Brand Growth Guide," identifying six consumer profiles that are pivotal in the market and lead lifestyle and consumption trends [2] - These consumer groups exhibit characteristics of being rational, brand-conscious, and emotionally resonant, presenting new opportunities for brand development [2] Deep Insights into Consumer Groups - Whale Hong Dynamics emphasizes the importance of data science and AI in understanding consumer needs, offering a comprehensive marketing growth service [4] - The company outlines a complete path for brands to achieve sustainable growth through six dimensions: strategy, determination, action, momentum, heart, and intelligence, leveraging over 80,000 media resources for effective outreach [4] AI-Driven Marketing Transformation - The introduction of AI Agents is set to revolutionize "one-stop marketing," with AI directly influencing consumer choices [6] - The AI assistant "Xiao Yi" has become the preferred choice for Harmony users, enhancing user interaction and seamlessly integrating brand offerings into daily life [6] New Growth Strategies - Whale Hong Dynamics is creating a comprehensive empowerment system from resource integration to partner collaboration to convert ecological opportunities into tangible growth [7] - In 2025, the company launched several marketing initiatives targeting specific consumer groups, engaging over 100 brands and institutions to reach millions of consumers [7] - The company aims to provide full-service solutions for brands in 2026, from strategic insights to integrated communication, fostering industry benchmark cases for mutual benefits [7]