Core Viewpoint - JD.com is leveraging the upcoming Qixi Festival to enhance customer engagement through a romantic flower delivery campaign, which includes a unique event featuring 999 roses to create memorable experiences for couples [1] Group 1: Campaign Details - The campaign includes a "propose with 999 roses" event, where customers can participate by purchasing flower products on JD.com [1] - JD.com has launched a "creative proposal scene" collection activity, selecting 10 romantic proposal ideas from numerous submissions to promote heartfelt expressions of love [1] - The campaign will reveal a new romantic surprise daily starting from August 25, enhancing the anticipation for customers [1] Group 2: Social Media Impact - The event has generated significant buzz on social media platforms, indicating strong public interest and engagement with the campaign [1] - JD.com aims to create a series of high-profile proposal scenes, including large-scale displays at sports venues and dedicated topics on social media, to further amplify the romantic experience [1]