Core Viewpoint - The event "Media+ Guangdong Goods Going Global" was launched on January 30, 2026, in Shanghai, showcasing the orchids from Wengyuan County, Guangdong, highlighting their unique charm and promoting local agricultural products [4][5][10]. Group 1: Event Overview - The event took place at the Shanghai International Conference Center, featuring orchids from Wengyuan County, which attracted significant attention from attendees and local citizens [2][6]. - The exhibition included various themed areas, such as "Bountiful Dishes" and "Prosperous Flowers," designed to engage visitors visually and culturally [8][9]. Group 2: Wengyuan Orchid Industry - Wengyuan County is recognized as "China's Orchid Capital," having developed its orchid industry for over 30 years, supplying 60%-70% of the national demand for domestic orchids [20][21]. - The county has established a comprehensive orchid industry chain, including production, research and development, trading, and cultural tourism integration [23]. Group 3: Technological Advancements - Wengyuan has built over 13 million square meters of modern greenhouse facilities and established 18 tissue culture laboratories, achieving 98 patents and producing over 100 million seedlings annually [24][25]. - The county's modern agricultural industry park has successfully transformed 65 technological achievements, cultivating over 1,500 domestic orchid varieties and more than 300 butterfly orchid varieties [26]. Group 4: Market Expansion and Sales - The e-commerce sales of Wengyuan orchids are projected to exceed 1 billion yuan in 2024, with international markets being gradually opened, including exports of 2.33 million orchids in 2025 to countries like Russia, Vietnam, and South Korea [30][31]. - The ongoing "Media+ Guangdong Goods Going Global" initiative is expected to further enhance the visibility and sales of Wengyuan orchids both domestically and internationally [33].