栋这些都在一体核算吗，在产业配套与业态相互协同方面有何考 虑？ 答：尊敬的投资者您好，富森美天府项目是一个融合直播产 业、商业消费与生态体验的综合体项目，所有商业一起独立核算， 富森美天府项目定位为融合新经济产业与新场景商业的综合体， 以"总部港+直播港"一体两港为总体定位，通过多元业态布局 与产业链整合实现产业配套与业态相互协同。项目位于天府总部 商务区、锦江生态带，涵盖企业总部、全球家居旗舰馆、直播产 业生态园、精致商业配套、精品酒店等复合业态。感谢您的关注！ 证券代码：002818 证券简称：富森美 成都富森美家居股份有限公司投资者关系活动记录表 编号：2025-002 投资者关系活动 类别 □特定对象调研 □ 分析师会议 □ 媒体采访 √ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 （请文字说明其他活动内容） 参与单位名称及 人员姓名 投资者网上提问 时间 2025 年 9 月 12 日 (周五) 下午 14:00~17:00 地点 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net） 采用网络远程的方式召开业绩说明会 上市公司接待人 员姓名 1、董事、总 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but maintained strong profitability and a healthy financial structure despite industry challenges [1][2]. Financial Performance - For the first half of 2025, the company achieved operating revenue of 649 million yuan, a year-on-year decrease of 11.55% [1]. - The net profit attributable to shareholders was 318 million yuan, down 6.35% year-on-year [1]. - As of June 30, total assets amounted to 6.73 billion yuan, with shareholders' equity at 5.62 billion yuan, indicating a healthy asset-liability structure and ample cash flow [1]. - The board proposed a cash dividend of 3.6 yuan per 10 shares (before tax), totaling 269 million yuan, which represents 84.59% of the net profit for the first half [1]. Strategic Initiatives - The company is actively responding to challenges in the building materials and home furnishing industry by implementing three core strategies: "Big Market Strategy," "Deep Operation Strategy," and "Innovation in Business Formats and Models" [1]. - In terms of merchant recruitment, the company adopted a "graded pricing" strategy to optimize brand structure and product mix, achieving comprehensive coverage of merchants and efficient resource integration [1]. - Operational improvements were made through brand optimization and empowering small and medium-sized merchants, fostering a collaborative ecosystem in the marketplace [1]. Marketing and Innovation - The company capitalized on the "national subsidy" policy, enhancing merchants' customer acquisition capabilities [2]. - In the first half of 2025, the company hosted three large-scale offline marketing events attracting over 80,000 participants, alongside three online thematic events with over 30 million content exposures and more than 40,000 order conversions [2]. - The company is advancing the innovation and upgrade of the Fushenmei Tianfu project, creating a new commercial platform that integrates smart living, aesthetic experiences, and design communication [2].