Core Viewpoint - Han Shuo Technology announced a decline in performance for the first half of 2025, attributing it to several factors including tariff impacts, customer order timing, and a decrease in gross margin [1] Group 1: Performance Decline Reasons - Tariff Impact: The U.S. tariffs have affected the primary growth area, leading to a slowdown in customer demand in the U.S. market, which is considered the most potential market globally [1] - Customer Order Timing: The overall business progress remained stable, but some major customer orders were not released in the first half of the year and are expected to manifest in subsequent quarters [1] - Gross Margin Decline: The gross margin for the first half was 31.59%, a decrease of 5.66 percentage points year-on-year, primarily due to increased market competition from new customers and a decline in gross margin for electronic price tags [1] Group 2: Business Outlook - Core Customer Cooperation: The company continues to strengthen cooperation with core customers while steadily expanding its new customer base [1] - Global Project Reserves: The company has sufficient global project reserves, indicating a solid market layout [1] - Industry Trend: The overall industry trend remains positive, laying a strong foundation for future business development [1]