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专访FineToday中国区总经理濑户温夫:深耕中国市场,要会种草
Zhong Guo Xin Wen Wang· 2025-08-09 08:35
Group 1 - The CEO of FineToday, Seto Tomofumi, emphasizes the importance of the Chinese market for the company's growth and expresses optimism about the personal care market's development in China [1][5] - Seto actively engages with Chinese consumers through social media, which helps him understand consumer needs and industry trends, leading to product development that aligns with market demands [2][4] - The personal care industry in China is transitioning from merely meeting functional needs to resonating with consumer values, with a growing focus on product efficacy, ingredient transparency, and sustainability [4][6] Group 2 - FineToday has established a comprehensive operational system for research, production, and sales, positioning personal care as its core business after separating from Shiseido [6] - The company's sales in China account for approximately 40% of its total revenue, highlighting the market's significance for future growth [5][6] - The Chinese government has implemented policies to optimize the business environment, providing financial support and legal protections that bolster the company's confidence in long-term development in China [7]