Group 1 - The new wave of store openings by LVMH in China is significant, particularly in the context of a weak consumer housing market and deflation concerns [1] - Four major LVMH brands, including Louis Vuitton, Dior, Tiffany, and Loro Piana, are opening large multi-storey stores in Beijing next month, a scale rarely seen in recent years [2] - LVMH is also in discussions to open a new Dior store in Shanghai by 2027, highlighting the strategy of creating massive shopping destinations that offer unique experiences [3] Group 2 - Chinese consumer behavior is shifting from a focus on brand names to seeking personal wellness and experiences, prompting luxury brands to build personal connections with consumers [4] - The latest Louis Vuitton flagship store in Shanghai has significantly increased visitor numbers, contributing to a doubling of sales in the shopping mall where it is located [5] - The performance of stock markets in mainland China and Hong Kong this year may have contributed to increased spending in the luxury sector [5]