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中国手机厂商拓展非洲市场
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非洲智能手机市场第三季度快速增长 中国厂商加速“掘金”步伐
Zheng Quan Ri Bao Wang· 2025-11-28 12:51
Core Insights - The African smartphone market is projected to see a significant year-on-year increase of 24% in shipments by Q3 2025, reaching 22.8 million units, driven by enhanced market demand, currency stability, increased financing usage, and improved retail activities [1] - Chinese smartphone manufacturers continue to dominate the African market, with Transsion leading with a shipment of 11.6 million units and a market share of 51% in Q3, followed by Xiaomi, OPPO, and Honor, collectively holding 72% of the market share [1] Group 1: Market Growth and Dynamics - The growth of the African smartphone market in Q3 2023 outpaced the global smartphone market's moderate recovery, with South Africa leading the growth at 31% due to the acceleration of prepaid models in the low and mid-range segments [1] - The report highlights that the African smartphone market is supported by ongoing economic growth, increasing internet penetration, and favorable government policies promoting technological innovation and the internet industry [2] Group 2: Company Strategies and Opportunities - Xiaomi is accelerating its long-term strategy in Africa, planning to enter over 15 new markets and has opened its first self-operated flagship store in Morocco, focusing on models priced below $150 [2] - OPPO is consolidating its market position in North Africa with Egypt as a core hub, while Honor is maintaining steady growth in South Africa through high-cost-performance models like the Honor 200 Lite [2] - Chinese smartphone manufacturers face multiple opportunities in Africa, including deepening the cost-effective market, leveraging supply chain integration, and creating differentiated competitive advantages through targeted functional development [3]