Core Viewpoint - Marriott's brand transformation of its Fairfield Inn in China reflects its commitment to deepening its market presence, despite facing challenges in the Greater China region, which is currently the only market under pressure for the company [2][3]. Financial Performance - In Q2, Marriott reported total revenue of approximately $6.744 billion, a year-on-year increase of 4.73%, while net profit was about $763 million, a decrease of 1.17% [3]. - Adjusted net profit for the same period was approximately $728 million, reflecting a year-on-year growth of 1.68% [3]. - Adjusted EBITDA for Q2 was around $1.415 billion [3]. RevPAR and Occupancy Rates - Global RevPAR increased by 1.5% year-on-year, with the U.S. and Canada markets remaining flat, while international markets saw a growth of 5.3% [3]. - In the Greater China region, RevPAR recorded a decline of 0.5% year-on-year, amounting to $80.06 [4]. - The overall occupancy rate for Marriott's global hotels was 72.2%, a decrease of 0.3 percentage points year-on-year, with Greater China's occupancy rate at 66.9%, reflecting a 0.3 percentage point increase [5]. Market Challenges - The Greater China region is experiencing a decline in average daily rate (ADR), which fell by 1.7% to $112.36, marking it as the only region with a decrease [6][7]. - The company noted that the business travel segment is under pressure, with government-related travel contributing to a decline in occupancy rates [9][10]. Future Outlook - Marriott's CEO indicated that despite macroeconomic uncertainties, global RevPAR growth is expected to be between 1.5% and 2.5% for 2025, with adjusted earnings per share projected between $9.85 and $10.08 [12]. - The company aims for a net room growth of approximately 5% for the year, focusing on the midscale to upscale market segments [11][12].