Core Viewpoint - The article discusses the phenomenon of middle-aged and elderly individuals becoming increasingly engaged in online shopping, often leading to excessive purchases of low-quality or unnecessary items, which raises concerns about consumer behavior and the influence of unscrupulous sellers [3][46]. Group 1: Online Shopping Behavior of Middle-aged and Elderly - The article highlights that middle-aged and elderly individuals have embraced online shopping, often leading to a chaotic accumulation of goods at home [4][8]. - There is a notable trend where older generations, once skeptical of online shopping, have become avid participants, often purchasing items that are deemed useless or of poor quality [5][34]. - The convenience of online shopping has transformed their purchasing habits, with many now treating delivery personnel as essential service providers [35][41]. Group 2: Psychological and Social Factors - The article suggests that the motivations behind these purchases are tied to a fear of being left behind in a rapidly changing world, leading to impulsive buying behavior [56]. - It points out that the older generation's desire to keep up with trends often results in them falling victim to marketing tactics designed to exploit their vulnerabilities [48][49]. - The generational shift in understanding technology and consumerism is highlighted, with younger individuals often feeling frustrated by their parents' shopping habits, which they perceive as irrational [56]. Group 3: Market Dynamics and Seller Tactics - The article criticizes the tactics employed by sellers who target older consumers, often using misleading marketing strategies that play on their fears and desires [47][52]. - It notes that many products purchased by the elderly are of low quality or even harmful, yet they are marketed as essential or beneficial [48][51]. - The rise of live-stream shopping is mentioned as a significant factor in this trend, with sellers tailoring their pitches to appeal specifically to older audiences [47][49].