Core Insights - The "Xihe Qiaoshuo" theoretical宣讲 competition successfully integrated local culture with policy explanation, enhancing community engagement and understanding of party theories [2][4] - The initiative aims to improve the quality and effectiveness of grassroots theoretical宣讲 by embedding cultural elements and utilizing professional teams for targeted communication [2][4] Group 1: Cultural Integration - The competition featured participants using "Qiqiao culture" to explain legal concepts, making policies relatable to the local community [2] - "Qiqiao culture," a cultural hallmark of Xihe County, is leveraged to create a unique宣讲 brand that combines cultural heritage with theoretical dissemination [2] Group 2: Targeted Communication Strategies - The "Xihe Qiaoshuo" initiative employs diverse methods such as "canned tea宣讲" and "bench classrooms" to reach different demographics, ensuring that theoretical concepts resonate with local audiences [4] - Since 2025, the宣讲 team has conducted over 280 sessions, reaching more than 150,000 people, effectively bringing theory and policies directly to the community [4]

Group 1 - The CCTV Qixi Festival Gala will be broadcast on August 29, featuring a luxurious lineup of stars including Zhou Shen, Liu Tao, and Ma Fan Shu [1] - The gala will be aired across multiple platforms including CCTV-1, CCTV-3, CCTV-15, as well as online on platforms like CCTV.com and CCTV Video [1] - Yibin, the recording location, will provide a poetic and romantic backdrop with LiZhuang Ancient Town and Shunan Bamboo Sea [1] Group 2 - The program will showcase the intertwining of traditional Qiqiao culture with contemporary life, delivering a romantic narrative that transcends geographical boundaries [1]