Core Viewpoint - The article highlights the significant gaps in consumer protection and regulatory oversight in the digital age, as illustrated by a case involving a consumer who received substandard pork bones purchased online at an unusually low price [1][7][11]. Group 1: Consumer Experience - A consumer in Beijing purchased a product labeled as "super value pork ribs" online, only to receive a package of low-quality, foul-smelling bones instead [3][5]. - The consumer faced a complex web of responsibility when attempting to seek redress, with the seller registered in Hebei, the product shipped from Shandong, and the platform based in Shanghai, complicating the complaint process [5][8]. Group 2: Regulatory Challenges - The current regulatory framework struggles to address the complexities of online commerce, where jurisdiction becomes ambiguous due to the geographical separation of sellers, shippers, and consumers [8][11]. - A case from 2022 exemplifies the regulatory failures, where a local market supervision bureau refused to investigate a complaint about unlabelled food products, highlighting systemic issues in enforcement [8][10]. Group 3: Consumer Rights and Costs - The cost of pursuing consumer rights in online shopping is often disproportionately high, sometimes exceeding the value of the purchased goods by tenfold or more, leading many consumers to abandon their claims [9][11]. - Successful consumer advocacy often requires meticulous evidence collection, as demonstrated by a case where a consumer recorded video evidence of fraudulent practices, which ultimately led to a successful complaint [9][10]. Group 4: Recommendations for Improvement - The article suggests establishing a "first-contact responsibility system" for local consumer protection agencies to streamline complaint handling and evidence preservation [11][12]. - It advocates for stricter regulations on online platforms, including mandatory deposit systems for sellers and the implementation of AI monitoring to detect fraudulent activities [11][13]. - Enhanced traceability measures for meat products are recommended, including the requirement for proper documentation and real-time monitoring of food safety standards [13].