Core Insights - The latest research from Omdia indicates that enterprise software sales through leading cloud service marketplaces, primarily Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, are expected to surge from $30 billion in 2024 to $163 billion by 2030 [1] - This growth reflects an increasing adoption of marketplace procurement by enterprises and a significant rise in Agentic AI sales [1] - Omdia forecasts a compound annual growth rate (CAGR) of 29.1% from 2025 to 2030 as more IT vendors, from large global software providers to independent software vendor (ISV) startups, increasingly utilize top cloud service marketplaces as their primary market channel [1]