Core Viewpoint - The non-woven wallpaper industry in China is gradually gaining market share due to its superior qualities, despite currently being overshadowed by PVC plastic wallpaper. The demand for non-woven wallpaper is expected to rise significantly, driven by the renovation of old neighborhoods and the increasing quality of commercial spaces [1][13]. Industry Overview - Non-woven wallpaper is the second-largest type of wallpaper in terms of sales in China, following PVC wallpaper. It is made from natural plant fibers and is known for its environmental friendliness and durability [3][11]. - The market for non-woven wallpaper is projected to reach 116 million square meters in sales by 2024, representing a year-on-year increase of 16.0% [1][13]. Market Dynamics - The production of non-woven wallpaper has seen a recovery, with an expected output of 144 million square meters in 2024, marking a 35.8% increase from the previous year [11][13]. - The home decoration industry, a key application area for non-woven wallpaper, is facing challenges, with a projected market size of 3.56 trillion yuan in 2024, down 16.8% year-on-year. However, the integrated decoration market is expanding, with a compound annual growth rate of 12.6% [9][11]. Competitive Landscape - The non-woven wallpaper industry is becoming increasingly competitive, with numerous companies entering the market. Key players include Suzhou Huarlimite Decoration Materials Co., Ltd., Shanghai Xinwang You Neng Materials Co., Ltd., and Beijing Oriental Grammy Wallpaper Co., Ltd. [15][19]. Development Trends - Customization is becoming a mainstream trend in the non-woven wallpaper industry, with companies leveraging digital printing technology to offer personalized designs [21]. - Online sales channels are expected to play a more significant role, with e-commerce platforms providing a convenient shopping experience and innovative marketing strategies [22]. - The industry is likely to see consolidation, with larger companies acquiring smaller ones to optimize resources and enhance market presence [23].