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希尔顿集团升级宠物友好服务,酒店业加速布局宠物友好赛道成趋势
Cai Jing Wang· 2025-07-24 03:15
Group 1: Market Overview - The pet market in China has surpassed 300 billion yuan in 2024, with the pet accommodation market estimated at around 10 billion yuan, expected to maintain rapid growth in the coming years [1] - The overall pet economy in China has exceeded 700 billion yuan, with a growing trend of young people considering pets as family members, leading to a strong demand for pet-friendly accommodations [4] Group 2: Hilton Group Initiatives - Hilton Group has announced a comprehensive upgrade of pet-friendly services across nearly 160 hotels, including customized pet-themed activities and strategic cooperation with Didi Chuxing to offer targeted coupons [1] - Hilton's pet-friendly offerings include immersive experiences, such as dedicated outdoor spaces and themed dining options, with significant increases in pet guest numbers, reaching 2.5 times the previous year during the May Day holiday [1] Group 3: Industry Trends and Competitors - Other hotel brands, such as Kimpton and Hualuxe, are also enhancing their pet-friendly services, including specialized staff teams and dedicated pet amenities, to capture market share in the pet-friendly segment [3] - The collaboration between Hilton and Didi Chuxing addresses transportation challenges for pet owners, enhancing the overall travel experience for guests with pets [2]