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提升消费者决策效率,购物智能体“张大妈”亮相
Bei Jing Ri Bao Ke Hu Duan· 2025-05-29 09:56
Core Insights - The new consumption era is characterized by information overload, leading to a need for enhanced user decision-making efficiency through consumption technology [1][2] - Worthbuy Technology launched the "Fire Eye" AIUC engine and the AI shopping assistant "Zhang Dama," which aims to transform user expectations from merely finding information to solving problems [1] Group 1: AI Shopping Assistant "Zhang Dama" - "Zhang Dama" can provide gift recommendations based on user queries, offering options like stationery sets and DIY toys, along with purchase links from major e-commerce platforms [1] - The assistant integrates intent parsing and task execution for a one-stop shopping management experience, enhancing user decision-making and consumption experience [1] - The Android trial version of "Zhang Dama" is available for download, indicating the company's commitment to user engagement and feedback [1] Group 2: "Fire Eye" AIUC Engine - The "Fire Eye" AIUC engine focuses on understanding and summarizing vast amounts of online consumer content, which is crucial for decision-making in the consumption sector [2] - It helps consumers discern content authenticity, filter quality information, and assess interest and content relevance, thereby improving information acquisition and decision-making efficiency [2] - The engine also aids brands in understanding user feedback, enhancing marketing efficiency, and guiding product iteration and marketing optimization [2]