Core Insights - The 2025 Sustainable Global Leaders Conference is being held from October 16 to 18 in Shanghai, showcasing innovations in investor education within China's financial infrastructure [1][4] - The Dalian Commodity Exchange (DCE) has introduced a cartoon character "Dayan," based on yellow soybeans, to enhance investor education and engagement [2][3] Group 1: Investor Education Innovations - DCE has created the "Dayan" IP to address the high professional barriers in the derivatives market and the lack of understanding among retail investors [2][3] - The initiative includes a series of short videos like "Learning Futures with Dayan" that simplify complex futures rules into relatable language [3] - Interactive games such as "Contract Evolution History" have been developed to gamify learning, resulting in a 60% increase in user retention [3] Group 2: Multi-Dimensional Education Approach - The "Dayan" initiative exemplifies a new model of financial institution IP operation, demonstrating the applicability of personalized communication in professional fields [3] - A three-dimensional education matrix has been established, integrating content, activities, and products for sustainable operational mechanisms [3] - The approach validates the unique advantages of "soft communication" in enhancing compliance education acceptance, using cultural symbols to build cognitive foundations [3][4] Group 3: Broader Implications - The evolution of "Dayan" reflects a paradigm shift in Chinese financial education, aiming to dissolve professional barriers and rebuild trust through innovation [4] - The conference is co-hosted by the World Green Design Organization and Sina Group, with support from the Shanghai Huangpu District Government, indicating a collaborative effort towards sustainable development [4]