Core Insights - Vala has officially opened its first experience center in Shandong, marking the implementation of its "mobile third space" concept in the region [1] - The experience center is designed as a "lifestyle laboratory," differentiating itself from traditional car dealerships by focusing on "spatial freedom and scene co-creation" [2] - The opening of the Shandong experience center is a significant step in Vala's "Hundred Cities Plan," which aims to expand its mobile lifestyle ecosystem across over 60 cities in more than 20 provinces nationwide [6] Group 1 - The experience center showcases the Vala Pro model, featuring a 2.1-meter height after the roof is raised, modular tracks for quick mode switching, and an 81kWh battery that can power devices for up to 12 hours [2] - The "co-creator plan" encourages car owners to share their lifestyle experiences, attracting potential users interested in mobile living, ultimately leading to increased sales [2] - The opening event utilized immersive scene marketing to engage target customers, resulting in immediate sales, highlighting the center's community aspect [4] Group 2 - Future activities planned at the experience center include "seaside starry cinema" and "Laoshan tea travel car gathering," aimed at further activating the regional market [6] - Vala's founder emphasizes that the lifestyle offered by Vala knows no boundaries, as the vehicle can serve multiple functions such as an office, café, and nursery [6] - The innovative approach of Vala may serve as a model for transformation in the automotive retail industry [6]